#local on Instagram, hashtag stats & best tags
4,225 creators in the InstME index post about local. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #local.
#local hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
4,225
Average followers
48,749
Median: 8,499
Average engagement rate
4.43%
Median: 1.26%
Average likes per post
2,025
Median: 122
Average comments per post
35
Median: 8
Average posts per month
14.7
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #local
Top countries
Share of creators with a known country
- United States53.5%
- United Kingdom6.2%
- Australia4.3%
- Indonesia4.3%
- Canada3.2%
- Brazil2.6%
- Italy2.2%
- South Africa1.5%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English88.2%
- Indonesian5.5%
- Portuguese3.4%
- Italian2.9%
Creator categories using this hashtag
Share of creators with a classified niche
- Food17.1%
- Tech13.5%
- Art12.5%
- Business10.4%
- Travel8.3%
- Music7.3%
- Fashion4.8%
- Automotive4.7%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 47% women / 53% men.
Modeled from the food, tech, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #local
4,225 creators in the InstME index mention Local in their profile.
Local Bahrain | لوكل بحرين
@localbh
Followers
229.8K
Engagement
0.64%
Local First Arizona
@localfirstaz
Followers
72K
Engagement
0.24%
The Friendly Spot Ice House
@thefriendlyspot
Followers
69.8K
Engagement
7.49%
DYN Skincare
@dyn_skincare
Followers
54K
Engagement
1.65%
Local Boy Outfitters
@localboyoutfitters
Followers
52.7K
Engagement
0.23%
Local Foods
@localfoodstexas
Followers
41K
Engagement
0.25%
Local Wolves Magazine
@localwolves
Followers
38K
Engagement
0.03%
Emily McAllister | GREENVILLE, NC REALTOR
@realtoremilymcallister
Followers
17.9K
Engagement
14.54%
Kayak Kafé
@kayakkafe
Followers
8.7K
Engagement
0%
Matthew Thomas Borek
@camerasamurai
Followers
8.2K
Engagement
12.93%
The Shannon Rose Irish Pubs
@shannonrosepubs
Followers
7.6K
Engagement
0%
Inspire Artistry
@inspire.artistry
Followers
7.4K
Engagement
3.05%
Tips for using #local
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 14.7 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#local hashtag FAQ
How many Instagram influencers use #local?
4,225 public Instagram creators with 1,000+ followers in the InstME index use local in their profile or content category.
What is a good engagement rate for #local posts?
The median engagement rate across #local creators is 1.26%, and the average is 4.43%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #local?
Use 20–30 hashtags per post, mixing broad tags like #local with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #local creators post from?
The largest share post from United States (53.5%), United Kingdom (6.2%), Australia (4.3%), based on the #local creators in the index with a known country.
Find creators who already post about Local
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.