#latina on Instagram, hashtag stats & best tags
621 creators in the InstME index post about latina. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #latina.
#latina hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
621
Average followers
279,037
Median: 17,519
Average engagement rate
6.40%
Median: 2.17%
Average likes per post
4,208
Median: 342
Average comments per post
87
Median: 28
Average posts per month
9.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #latina
Top countries
Share of creators with a known country
- United States36.8%
- Mexico26.9%
- Brazil13.4%
- Colombia4.3%
- Argentina2%
- France2%
- Italy2%
- Peru2%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English41.2%
- Spanish39.4%
- Portuguese15%
- French2.2%
- Italian2.2%
Creator categories using this hashtag
Share of creators with a classified niche
- Art14.7%
- Tech13.3%
- Beauty12.2%
- Fashion9.6%
- Music9%
- Business6.4%
- Food6.4%
- Parenting5.5%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 56% women / 44% men.
Modeled from the art, tech, beauty creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #latina
621 creators in the InstME index mention Latina in their profile.
Latin American Music Awards
@latinamas
Followers
649.8K
Engagement
3.22%
Karen 🙋🏻♀️
@micocinarapida
Followers
293.6K
Engagement
4.29%
Karla Lu
@thepolymathmom
Followers
186.1K
Engagement
0%
Dalina Soto
@your.latina.nutritionist
Followers
148.8K
Engagement
0%
Darlene Lemus
@kindketomama
Followers
125.5K
Engagement
0%
Alexandra Faafetai • Latina Micro-Influencer in LA
@itsalexfaafetai
Followers
48.9K
Engagement
0.31%
Que Lo Que?!
@queloquenyc
Followers
28.8K
Engagement
2.54%
Cafe Cordova LLC
@cordovacreationss
Followers
25.6K
Engagement
0.64%
Hispana Global
@hispanaglobal
Followers
14.1K
Engagement
1.22%
Little Barn Coffee House
@littlebarncoffeehouse
Followers
13.3K
Engagement
3.14%
Anayeli Ruiz KHOU
@anayeliruiztv
Followers
12K
Engagement
2.11%
Ariana Weldon
@ariana__weldon
Followers
11.8K
Engagement
0%
Tips for using #latina
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 9.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#latina hashtag FAQ
How many Instagram influencers use #latina?
621 public Instagram creators with 1,000+ followers in the InstME index use latina in their profile or content category.
What is a good engagement rate for #latina posts?
The median engagement rate across #latina creators is 2.17%, and the average is 6.40%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #latina?
Use 20–30 hashtags per post, mixing broad tags like #latina with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #latina creators post from?
The largest share post from United States (36.8%), Mexico (26.9%), Brazil (13.4%), based on the #latina creators in the index with a known country.
Find creators who already post about Latina
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.