#kpop on Instagram, hashtag stats & best tags
107 creators in the InstME index post about kpop. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #kpop.
#kpop hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
107
Average followers
4,285,961
Median: 38,232
Average engagement rate
16.64%
Median: 5.48%
Average likes per post
398,137
Median: 1,172
Average comments per post
417
Median: 37
Average posts per month
7.1
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #kpop
Top countries
Share of creators with a known country
- United States25.8%
- South Korea22.6%
- India6.5%
- Indonesia6.5%
- UAE6.5%
- Argentina3.2%
- Australia3.2%
- Brazil3.2%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English50%
- Korean31.8%
- Indonesian9.1%
- Portuguese4.5%
- Spanish4.5%
Creator categories using this hashtag
Share of creators with a classified niche
- Art22.2%
- Music19%
- Tech15.9%
- Automotive6.3%
- Beauty6.3%
- Fashion6.3%
- Business4.8%
- Parenting4.8%
Most common audience gender
Estimated, not a measured follower breakdown
Roughly balanced
Roughly 49% women / 51% men.
Modeled from the art, music, tech creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #kpop
107 creators in the InstME index mention Kpop in their profile.
UrbanAsian
@urbanasian
Followers
221.3K
Engagement
0.13%
NamasteHallyu KDRAMA KPOP India
@namastehallyu
Followers
148.5K
Engagement
3.6%
Vivian Tsang
@chocoviv
Followers
25.2K
Engagement
1.28%
K-influencer
@k_influencer_official
Followers
6.7K
Engagement
16.81%
K-POPS!
@kpopsmovie
Followers
3.2K
Engagement
100%
Kim Tae-hyung
@thv
Followers
70.4M
Engagement
10.99%
Jhope
@uarmyhope
Followers
53.5M
Engagement
9.36%
Jin
@jin
Followers
52.6M
Engagement
9.03%
RM
@rkive
Followers
49.6M
Engagement
10.98%
G Dragon
@xxxibgdrgn
Followers
25M
Engagement
2.13%
Soobin
@page.soobin
Followers
14.4M
Engagement
10.96%
Jaemin
@na.jaemin0813
Followers
13.8M
Engagement
0%
Tips for using #kpop
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 7.1 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#kpop hashtag FAQ
How many Instagram influencers use #kpop?
107 public Instagram creators with 1,000+ followers in the InstME index use kpop in their profile or content category.
What is a good engagement rate for #kpop posts?
The median engagement rate across #kpop creators is 5.48%, and the average is 16.64%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #kpop?
Use 20–30 hashtags per post, mixing broad tags like #kpop with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #kpop creators post from?
The largest share post from United States (25.8%), South Korea (22.6%), India (6.5%), based on the #kpop creators in the index with a known country.
Find creators who already post about Kpop
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.