#investing on Instagram, hashtag stats & best tags
248 creators in the InstME index post about investing. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #investing.
#investing hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
248
Average followers
113,344
Median: 15,430
Average engagement rate
4.71%
Median: 1.05%
Average likes per post
3,854
Median: 206
Average comments per post
130
Median: 13
Average posts per month
11.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #investing
Top countries
Share of creators with a known country
- United States65.3%
- United Kingdom7.4%
- Australia4.2%
- India4.2%
- United Arab Emirates4.2%
- Nigeria3.2%
- Indonesia2.1%
- Mexico2.1%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English90.9%
- Arabic4.5%
- Indonesian2.3%
- Spanish2.3%
Creator categories using this hashtag
Share of creators with a classified niche
- Business51.4%
- Education9.9%
- Tech7.7%
- Travel6.3%
- Fitness4.9%
- Lifestyle4.9%
- Music4.2%
- Health2.8%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 42% women / 58% men.
Modeled from the business, education, tech creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #investing
248 creators in the InstME index mention Investing in their profile.
Heather ⛅️
@heathermcollister
Followers
15.8K
Engagement
1.3%
Stock Market Guide
@stockmarketguideofficial
Followers
4.1K
Engagement
0%
Abhishek Kar | Investor Startups Trading
@abhishekkarofficial
Followers
3.5M
Engagement
0.6%
Steve | Money Coach | Former Teacher
@calltoleap
Followers
2.6M
Engagement
0.92%
The Boeing Company
@boeing
Followers
2.1M
Engagement
0.89%
Tyler Gardner
@socialcapofficial
Followers
1.9M
Engagement
0.18%
DC Economics - Finance & Investing
@dc_economics
Followers
1.4M
Engagement
0.29%
Anushka Rathod
@anushkarathod98
Followers
1.3M
Engagement
0.87%
Armando Juan Pantoja
@tallguytycoon
Followers
1.1M
Engagement
1.04%
Authentic African | Pan-African News, History, & Activism
@authentic_african
Followers
748.7K
Engagement
0.32%
Jeremy Schneider
@personalfinanceclub
Followers
694.7K
Engagement
4.04%
Sam Primm
@samfasterfreedom
Followers
651.9K
Engagement
0.01%
Tips for using #investing
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 11.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#investing hashtag FAQ
How many Instagram influencers use #investing?
248 public Instagram creators with 1,000+ followers in the InstME index use investing in their profile or content category.
What is a good engagement rate for #investing posts?
The median engagement rate across #investing creators is 1.05%, and the average is 4.71%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #investing?
Use 20–30 hashtags per post, mixing broad tags like #investing with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #investing creators post from?
The largest share post from United States (65.3%), United Kingdom (7.4%), Australia (4.2%), based on the #investing creators in the index with a known country.
Find creators who already post about Investing
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.