#illustration on Instagram, hashtag stats & best tags
355 creators in the InstME index post about illustration. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #illustration.
#illustration hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
355
Average followers
63,379
Median: 7,175
Average engagement rate
7.03%
Median: 2.64%
Average likes per post
1,454
Median: 173
Average comments per post
22
Median: 10
Average posts per month
4.7
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #illustration
Top countries
Share of creators with a known country
- United States28.9%
- France14.4%
- United Kingdom14.4%
- Australia4.1%
- Indonesia4.1%
- Canada3.1%
- Germany3.1%
- India3.1%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English71.2%
- French19.2%
- Indonesian5.5%
- German4.1%
Creator categories using this hashtag
Share of creators with a classified niche
- Art73.9%
- Music7.1%
- Fashion3.6%
- Photography2.8%
- Home & DIY2%
- Lifestyle2%
- Beauty1.6%
- Education1.2%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 56% women / 44% men.
Modeled from the art, music, fashion creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #illustration
355 creators in the InstME index mention Illustration in their profile.
Georgina Cahill Productions
@figisisters
Followers
269.5K
Engagement
1.12%
SWEYDA | Jared Mirabile
@sweyda
Followers
113.2K
Engagement
0.6%
WIZZ
@wizzdesign
Followers
83.5K
Engagement
25.98%
Fat Heat
@fatheat
Followers
55.3K
Engagement
3.95%
Paul Shipper 🎨
@paulshipper
Followers
22.8K
Engagement
8.86%
Damian Dideńko | Freelance Artist
@didiusz
Followers
18.8K
Engagement
3.81%
Frau Isa
@frauisa
Followers
14.4K
Engagement
2.84%
Slab!Design
@slabdsgn
Followers
11.1K
Engagement
1.81%
Kiyoshi
@kiyoshi.draws
Followers
7.3K
Engagement
0%
PR0FILE
@pr0filetheshow
Followers
4.1K
Engagement
0%
Laurianne Sainty
@laurianne.sainty.art
Followers
2.1K
Engagement
0%
Tero Estudio
@teroestudio
Followers
2.1K
Engagement
1.05%
Tips for using #illustration
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 4.7 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#illustration hashtag FAQ
How many Instagram influencers use #illustration?
355 public Instagram creators with 1,000+ followers in the InstME index use illustration in their profile or content category.
What is a good engagement rate for #illustration posts?
The median engagement rate across #illustration creators is 2.64%, and the average is 7.03%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #illustration?
Use 20–30 hashtags per post, mixing broad tags like #illustration with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #illustration creators post from?
The largest share post from United States (28.9%), France (14.4%), United Kingdom (14.4%), based on the #illustration creators in the index with a known country.
Find creators who already post about Illustration
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.