#gen on Instagram, hashtag stats & best tags
22,000 creators in the InstME index post about gen. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #gen.
#gen hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
22,000
Average followers
139,616
Median: 10,405
Average engagement rate
7.09%
Median: 2.37%
Average likes per post
4,568
Median: 217
Average comments per post
93
Median: 18
Average posts per month
8.1
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #gen
Top countries
Share of creators with a known country
- United States33.3%
- United Kingdom9.3%
- Argentina6.5%
- Brazil5%
- France4.5%
- Germany3.7%
- Italy3%
- Spain3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English62.4%
- Spanish13.8%
- Portuguese7.4%
- French6.6%
- German5.4%
Creator categories using this hashtag
Share of creators with a classified niche
- Music18.4%
- Art17.7%
- Fashion13%
- Tech12.6%
- Business7.8%
- Fitness3.6%
- Beauty3.4%
- Photography3.1%
Most common audience gender
Estimated, not a measured follower breakdown
Roughly balanced
Roughly 49% women / 51% men.
Modeled from the music, art, fashion creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #gen
22,000 creators in the InstME index mention Gen in their profile.
Call It Spring
@callitspring
Followers
303.9K
Engagement
0.15%
Born This Way Foundation
@btwfoundation
Followers
167.6K
Engagement
0.07%
Sports Research®
@sportsresearch
Followers
130.6K
Engagement
0.7%
GENELEC
@genelec_oy
Followers
95.4K
Engagement
0.92%
Once Upon A Child
@onceuponachild
Followers
85.6K
Engagement
0.06%
GOODMOOD
@goodmoodband_
Followers
73K
Engagement
4.57%
Plato's Closet
@platoscloset
Followers
69.6K
Engagement
0%
Genesis Europe
@genesis_europe
Followers
68.5K
Engagement
1.44%
🔱 BL 🔱
@therealbl
Followers
44.4K
Engagement
0.32%
Korean Car Blog
@koreancarblog
Followers
31.7K
Engagement
0.68%
Women Impacting Nigeria (WIN)
@womenimpactingnigeria
Followers
24.4K
Engagement
0.08%
Festival Geneva Lux
@geneva_lux
Followers
23.8K
Engagement
1.14%
Tips for using #gen
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.1 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#gen hashtag FAQ
How many Instagram influencers use #gen?
22,000 public Instagram creators with 1,000+ followers in the InstME index use gen in their profile or content category.
What is a good engagement rate for #gen posts?
The median engagement rate across #gen creators is 2.37%, and the average is 7.09%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #gen?
Use 20–30 hashtags per post, mixing broad tags like #gen with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #gen creators post from?
The largest share post from United States (33.3%), United Kingdom (9.3%), Argentina (6.5%), based on the #gen creators in the index with a known country.
Find creators who already post about Gen
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.