#family on Instagram, hashtag stats & best tags
5,569 creators in the InstME index post about family. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #family.
#family hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
5,569
Average followers
150,562
Median: 12,667
Average engagement rate
7.14%
Median: 1.78%
Average likes per post
7,957
Median: 211
Average comments per post
246
Median: 15
Average posts per month
8.4
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #family
Top countries
Share of creators with a known country
- United States53.1%
- United Kingdom8.6%
- Australia5.6%
- Canada4.8%
- Italy4.6%
- India2.7%
- France2.5%
- Nigeria2.4%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English91.6%
- Italian5.4%
- French3%
Creator categories using this hashtag
Share of creators with a classified niche
- Parenting40.7%
- Food10.1%
- Tech7.8%
- Music7.5%
- Travel6.6%
- Fashion5.4%
- Art5.1%
- Photography3.9%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 64% women / 36% men.
Modeled from the parenting, food, tech creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #family
5,569 creators in the InstME index mention Family in their profile.
Conor McGregor
@thenotoriousmma
Followers
46.4M
Engagement
0%
Family Guy
@familyguyfox
Followers
1.7M
Engagement
2.73%
Hrvatski nogometni savez
@hns_cff
Followers
944.3K
Engagement
1.71%
Brandon Phillips
@datdudebp
Followers
554.6K
Engagement
0%
Karl de Borbon
@karlito_ways
Followers
449.1K
Engagement
1.02%
Chandra Josette Giambrone • Greek-istani Family
@cee_jae_gee
Followers
316.9K
Engagement
4.3%
Monet Hambrick
@thetravelingchild
Followers
282.1K
Engagement
0%
Family Dollar
@familydollar
Followers
239.6K
Engagement
0.2%
Charlene adair
@beautyflawsnall
Followers
229.9K
Engagement
9.48%
Karla Lu
@thepolymathmom
Followers
186.1K
Engagement
0%
KAREN CLAY-FENDERSON
@raisinggreatnessofficial
Followers
123.1K
Engagement
3.92%
Miranda “Fear The” MAVERICK 🦅
@fearthemaverick
Followers
95K
Engagement
0.54%
Tips for using #family
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.4 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#family hashtag FAQ
How many Instagram influencers use #family?
5,569 public Instagram creators with 1,000+ followers in the InstME index use family in their profile or content category.
What is a good engagement rate for #family posts?
The median engagement rate across #family creators is 1.78%, and the average is 7.14%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #family?
Use 20–30 hashtags per post, mixing broad tags like #family with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #family creators post from?
The largest share post from United States (53.1%), United Kingdom (8.6%), Australia (5.6%), based on the #family creators in the index with a known country.
Find creators who already post about Family
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.