#digital on Instagram, hashtag stats & best tags
14,080 creators in the InstME index post about digital. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #digital.
#digital hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
14,080
Average followers
181,961
Median: 18,298
Average engagement rate
11.21%
Median: 3.24%
Average likes per post
10,517
Median: 458
Average comments per post
158
Median: 29
Average posts per month
9.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #digital
Top countries
Share of creators with a known country
- United States40.4%
- United Kingdom7%
- Brazil5.5%
- India4.3%
- Nigeria4%
- Canada3.8%
- Australia2.6%
- Mexico2.6%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English88.4%
- Portuguese7.9%
- Spanish3.7%
Creator categories using this hashtag
Share of creators with a classified niche
- Lifestyle20.5%
- Tech14%
- Fashion10.8%
- Art8.5%
- Music6.5%
- Business6.4%
- Photography5.6%
- Travel4.6%
Most common audience gender
Estimated, not a measured follower breakdown
Roughly balanced
Roughly 52% women / 48% men.
Modeled from the lifestyle, tech, fashion creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #digital
14,080 creators in the InstME index mention Digital in their profile.
Social Media Dissect
@socialmediadissect
Followers
373.5K
Engagement
2.5%
Mikaela Garcia
@mikaelaville
Followers
193.6K
Engagement
0%
Social Media Today
@socialmediatoday
Followers
110.5K
Engagement
0.23%
Intelligenthq
@intelligenthq_
Followers
88.3K
Engagement
0.3%
citiesabc
@citiesabc
Followers
85.5K
Engagement
0.32%
Talent Garden Italy
@talentgarden_italy
Followers
81.7K
Engagement
0.82%
LagosMums Parenting Community
@lagosmums
Followers
75.6K
Engagement
0.01%
DigitalEU
@digitaleu
Followers
61.1K
Engagement
0.34%
Aamir Ahmer
@maamirahmer
Followers
36.4K
Engagement
0.42%
إيمان علاوي - مقدمة برامج وإعلامية بحرينية - 🇧🇭 Eman Allawi
@eman.allawii
Followers
30K
Engagement
1.53%
Digital Ouch ™
@digitalouch
Followers
28.6K
Engagement
0.02%
NP Digital
@npdigitalglobal
Followers
25.6K
Engagement
0.08%
Tips for using #digital
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 9.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#digital hashtag FAQ
How many Instagram influencers use #digital?
14,080 public Instagram creators with 1,000+ followers in the InstME index use digital in their profile or content category.
What is a good engagement rate for #digital posts?
The median engagement rate across #digital creators is 3.24%, and the average is 11.21%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #digital?
Use 20–30 hashtags per post, mixing broad tags like #digital with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #digital creators post from?
The largest share post from United States (40.4%), United Kingdom (7%), Brazil (5.5%), based on the #digital creators in the index with a known country.
Find creators who already post about Digital
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.