#creator on Instagram, hashtag stats & best tags
20,940 creators in the InstME index post about creator. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #creator.
#creator hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
20,940
Average followers
215,885
Median: 19,913
Average engagement rate
12.17%
Median: 3.57%
Average likes per post
13,564
Median: 540
Average comments per post
248
Median: 32
Average posts per month
8.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #creator
Top countries
Share of creators with a known country
- United States41.8%
- United Kingdom6.6%
- Nigeria4.9%
- India4.6%
- Brazil4.4%
- Canada3.6%
- Australia2.8%
- France2.4%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English90.4%
- Portuguese6.1%
- French3.4%
Creator categories using this hashtag
Share of creators with a classified niche
- Lifestyle22.4%
- Tech12.8%
- Fashion10%
- Art8%
- Music7.4%
- Business5.9%
- Photography4.5%
- Travel4.3%
Most common audience gender
Estimated, not a measured follower breakdown
Roughly balanced
Roughly 53% women / 47% men.
Modeled from the lifestyle, tech, fashion creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #creator
20,940 creators in the InstME index mention Creator in their profile.
GACKT
@gackt
Followers
1.1M
Engagement
0.33%
Vissla
@visslasurf
Followers
342.1K
Engagement
0.12%
Shira Lazar
@shiralazar
Followers
226.1K
Engagement
0.29%
Tierny 💫 🕊 💦
@tiernyolalere
Followers
85.8K
Engagement
0.07%
Creators United
@creatorsunitedglobal
Followers
76.9K
Engagement
0.29%
Fashion | Lifestyle | Magazine
@creators_mag
Followers
32K
Engagement
1.39%
Mugshot Management
@mugshotmanagement
Followers
29.8K
Engagement
0.07%
Influee
@influee
Followers
23.2K
Engagement
29.22%
BIG OXYGEN
@dareoxygen
Followers
22.7K
Engagement
3.05%
Egnalda Côrtes
@egnaldacortes
Followers
19.3K
Engagement
5.2%
TalentX
@talentxent
Followers
13.9K
Engagement
13.2%
Creators of Color™
@creatorsofcolor
Followers
13.5K
Engagement
8.02%
Tips for using #creator
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#creator hashtag FAQ
How many Instagram influencers use #creator?
20,940 public Instagram creators with 1,000+ followers in the InstME index use creator in their profile or content category.
What is a good engagement rate for #creator posts?
The median engagement rate across #creator creators is 3.57%, and the average is 12.17%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #creator?
Use 20–30 hashtags per post, mixing broad tags like #creator with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #creator creators post from?
The largest share post from United States (41.8%), United Kingdom (6.6%), Nigeria (4.9%), based on the #creator creators in the index with a known country.
Find creators who already post about Creator
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.