#brand on Instagram, hashtag stats & best tags
16,647 creators in the InstME index post about brand. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #brand.
#brand hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
16,647
Average followers
155,364
Median: 16,867
Average engagement rate
5.69%
Median: 1.10%
Average likes per post
3,908
Median: 170
Average comments per post
130
Median: 14
Average posts per month
11.0
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #brand
Top countries
Share of creators with a known country
- United States34.5%
- United Kingdom8%
- Nigeria7.2%
- Indonesia5.1%
- India4.5%
- Australia3.6%
- Pakistan3%
- France2.9%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English84%
- Indonesian7.5%
- Urdu4.3%
- French4.2%
Creator categories using this hashtag
Share of creators with a classified niche
- Tech19.2%
- Fashion16.7%
- Art12.8%
- Business10.5%
- Music6.7%
- Beauty5.7%
- Photography4.3%
- Fitness4%
Most common audience gender
Estimated, not a measured follower breakdown
Roughly balanced
Roughly 49% women / 51% men.
Modeled from the tech, fashion, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #brand
16,647 creators in the InstME index mention Brand in their profile.
Brandon Clack
@brandonjclack
Followers
117.3K
Engagement
2.35%
❣️NaNiBoO👸🏻👑💅🏽🇵🇷
@anabella05
Followers
104.2K
Engagement
2.3%
Wish N Wed Wedding Inspiration
@wishnwed
Followers
81.1K
Engagement
0.28%
UPTOWN CHEAPSKATE
@uptowncheapskate
Followers
67.9K
Engagement
0.07%
Muhammad Ammar | Arabic Calligrapher | Mentor | Flyer Designer
@ammardesignz
Followers
62.2K
Engagement
0.48%
Brands Suite
@brandssuite
Followers
53.9K
Engagement
0%
Make Your Budget Worth.
@brandedpride
Followers
46K
Engagement
0%
Michelle Stokes
@michellestokes
Followers
39.3K
Engagement
14.1%
Angelo Branduardi
@angelobranduardi
Followers
32.3K
Engagement
10.16%
EJ Jamele
@ej_jamele
Followers
30.1K
Engagement
4.35%
Influee
@influee
Followers
23.2K
Engagement
29.22%
Unbox Films
@unbox_films
Followers
22K
Engagement
0.44%
Tips for using #brand
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 11.0 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#brand hashtag FAQ
How many Instagram influencers use #brand?
16,647 public Instagram creators with 1,000+ followers in the InstME index use brand in their profile or content category.
What is a good engagement rate for #brand posts?
The median engagement rate across #brand creators is 1.10%, and the average is 5.69%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #brand?
Use 20–30 hashtags per post, mixing broad tags like #brand with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #brand creators post from?
The largest share post from United States (34.5%), United Kingdom (8%), Nigeria (7.2%), based on the #brand creators in the index with a known country.
Find creators who already post about Brand
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.