#books on Instagram, hashtag stats & best tags
2,534 creators in the InstME index post about books. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #books.
#books hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
2,534
Average followers
132,628
Median: 12,848
Average engagement rate
6.04%
Median: 1.97%
Average likes per post
3,533
Median: 197
Average comments per post
71
Median: 11
Average posts per month
8.0
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #books
Top countries
Share of creators with a known country
- United States50.6%
- United Kingdom11.7%
- Indonesia4.3%
- Australia3%
- India3%
- France2.9%
- Canada2.3%
- Nigeria2.3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English91%
- Indonesian5.4%
- French3.6%
Creator categories using this hashtag
Share of creators with a classified niche
- Art19.5%
- Music14.8%
- Business9.8%
- Food9.1%
- Beauty6.9%
- Photography6%
- Fashion5.2%
- Lifestyle5.1%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 55% women / 45% men.
Modeled from the art, music, business creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #books
2,534 creators in the InstME index mention Books in their profile.
HarperCollins Canada
@harpercollinsca
Followers
93K
Engagement
0.73%
Jasmine at HowUsefulItIs
@howusefulitis
Followers
15.9K
Engagement
2.37%
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@zalman5k
Followers
9.6K
Engagement
0.23%
Patricia
@bookcravings01
Followers
7.3K
Engagement
8.41%
BibliotheΜque de Tours
@bibliotours
Followers
4.9K
Engagement
0.59%
Entertainment Vine
@entertainmentvine
Followers
4.5K
Engagement
0.11%
PR0FILE
@pr0filetheshow
Followers
4.1K
Engagement
2.33%
@hairbydesanee
@hairbydesanee
Followers
4K
Engagement
7.61%
Amanda Ross
@amandacactus
Followers
3.7K
Engagement
35.97%
BookshelfSessions
@bookshelfsessions
Followers
2K
Engagement
3.83%
Vanessa
@nissareading
Followers
2K
Engagement
0%
SalmaiaLit
@salmaialit_ag
Followers
1.8K
Engagement
1.14%
Tips for using #books
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.0 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20β30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#books hashtag FAQ
How many Instagram influencers use #books?
2,534 public Instagram creators with 1,000+ followers in the InstME index use books in their profile or content category.
What is a good engagement rate for #books posts?
The median engagement rate across #books creators is 1.97%, and the average is 6.04%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #books?
Use 20β30 hashtags per post, mixing broad tags like #books with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #books creators post from?
The largest share post from United States (50.6%), United Kingdom (11.7%), Indonesia (4.3%), based on the #books creators in the index with a known country.
Find creators who already post about Books
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.