#black on Instagram, hashtag stats & best tags
3,930 creators in the InstME index post about black. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #black.
#black hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
3,930
Average followers
141,127
Median: 9,945
Average engagement rate
7.50%
Median: 2.92%
Average likes per post
4,239
Median: 229
Average comments per post
84
Median: 20
Average posts per month
6.8
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #black
Top countries
Share of creators with a known country
- United States50%
- United Kingdom9.1%
- Brazil4.9%
- Nigeria3.5%
- Canada3.1%
- France3%
- Australia2.5%
- Germany2%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English87.3%
- Portuguese6.3%
- French3.8%
- German2.5%
Creator categories using this hashtag
Share of creators with a classified niche
- Music20.5%
- Art15%
- Tech12.5%
- Business8.2%
- Fashion7.5%
- Fitness4.9%
- Parenting4.4%
- Travel3.7%
Most common audience gender
Estimated, not a measured follower breakdown
Roughly balanced
Roughly 48% women / 52% men.
Modeled from the music, art, tech creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #black
3,930 creators in the InstME index mention Black in their profile.
ESSENCE
@essence
Followers
3.6M
Engagement
0.02%
Blacklist Lifestyle | Cars
@black_list
Followers
2.1M
Engagement
0.48%
Ray Parks Jr.
@ray1parks
Followers
1.1M
Engagement
58.79%
Bam Adebayo
@bam1of1
Followers
1.1M
Engagement
0%
Black Enterprise
@blackenterprise
Followers
993.2K
Engagement
0%
The Black Travel Feed
@blacktravelfeed
Followers
763.6K
Engagement
0.13%
Алексей Тяпкин
@tuninglab
Followers
755.4K
Engagement
4.67%
D’IYANU
@diyanu
Followers
453.8K
Engagement
0.02%
Blackstone Products
@blackstoneproducts
Followers
429.8K
Engagement
0.08%
BMF
@bmfstarz
Followers
359K
Engagement
2.82%
NZ Sevens
@nzsevens
Followers
326.2K
Engagement
6.27%
Black Men With Style
@blackmenwithstyle
Followers
319.7K
Engagement
0.12%
Tips for using #black
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 6.8 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#black hashtag FAQ
How many Instagram influencers use #black?
3,930 public Instagram creators with 1,000+ followers in the InstME index use black in their profile or content category.
What is a good engagement rate for #black posts?
The median engagement rate across #black creators is 2.92%, and the average is 7.50%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #black?
Use 20–30 hashtags per post, mixing broad tags like #black with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #black creators post from?
The largest share post from United States (50%), United Kingdom (9.1%), Brazil (4.9%), based on the #black creators in the index with a known country.
Find creators who already post about Black
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.