#ad on Instagram, hashtag stats & best tags
80,538 creators in the InstME index post about ad. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #ad.
#ad hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
80,538
Average followers
168,877
Median: 11,472
Average engagement rate
7.24%
Median: 2.20%
Average likes per post
5,930
Median: 226
Average comments per post
103
Median: 16
Average posts per month
10.1
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #ad
Top countries
Share of creators with a known country
- United States36%
- United Kingdom7.5%
- Brazil5.8%
- Canada5.4%
- Nigeria4%
- Indonesia3.5%
- Spain3.3%
- India3.3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English81.7%
- Portuguese8.5%
- Indonesian5%
- Spanish4.8%
Creator categories using this hashtag
Share of creators with a classified niche
- Music15.8%
- Tech14.5%
- Art13.7%
- Parenting6%
- Fitness5.9%
- Fashion5.8%
- Business5.7%
- Food5.5%
Most common audience gender
Estimated, not a measured follower breakdown
Roughly balanced
Roughly 48% women / 52% men.
Modeled from the music, tech, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #ad
80,538 creators in the InstME index mention Ad in their profile.
Kyle Jackson
@mongraal
Followers
4.2M
Engagement
0%
Bugha
@bugha
Followers
4.1M
Engagement
3.2%
Mr Savage
@mrsavage
Followers
3.1M
Engagement
0%
Clix
@clix
Followers
2.8M
Engagement
6.85%
Mason Lanier
@symfuhny
Followers
2.1M
Engagement
0%
AMD
@amd
Followers
2.1M
Engagement
0.02%
Alastair (Ali-A)
@alia
Followers
2M
Engagement
1.6%
Adam Saleh
@adamsaleh
Followers
1.5M
Engagement
11.53%
JEREMIAH BRENT
@jeremiahbrent
Followers
1.4M
Engagement
0.69%
IVY PARK
@weareivypark
Followers
1.1M
Engagement
0.57%
Sydney Rae Bass
@sydneyraebass
Followers
1.1M
Engagement
1.52%
Suunto
@suunto
Followers
555K
Engagement
0.64%
Tips for using #ad
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 10.1 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#ad hashtag FAQ
How many Instagram influencers use #ad?
80,538 public Instagram creators with 1,000+ followers in the InstME index use ad in their profile or content category.
What is a good engagement rate for #ad posts?
The median engagement rate across #ad creators is 2.20%, and the average is 7.24%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #ad?
Use 20–30 hashtags per post, mixing broad tags like #ad with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #ad creators post from?
The largest share post from United States (36%), United Kingdom (7.5%), Brazil (5.8%), based on the #ad creators in the index with a known country.
Find creators who already post about Ad
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.