The most fun yet effective dance-fitness class 💃 Download the Zumba® App! 👇🏽#StepIntoHappy
Followers
4.7M
Following
496
Total Posts
Engagement Rate
0.67%
Avg Likes
30,453
Avg Comments
Zumba runs a verified Fitness brand account with 4.7M followers on Instagram. The account has published 8,148 posts, currently less than one post a week. Typical posts draw 30,453 likes and 858 comments, putting engagement at 0.67%.
Counting 4.7M followers and 8,148 posts, Zumba sits in the InstME index as a Fitness account.
Compared with 577 other Fitness accounts with over 1M followers in the InstME index, Zumba's 0.67% engagement rate is below the median of 2.02%.
The comment-to-like ratio works out to one comment per 35 likes, pointing to a healthy amount of conversation.
Zumba's output runs to less than one post per week.
With 4.7M followers but only 496 accounts followed back, Zumba shows the ratio of a well-established account.
Estimated sponsored-post value
$16,000–$31,000
Based on 4.7M followers and a 0.67% engagement rate, a single sponsored post by Zumba is worth an estimated $16,000–$31,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Zumba | Cohort median |
|---|---|---|
| Engagement rate | 0.67% | 2.02% |
| Average likes | 30,453 | 43,482 |
| Average comments | 858 | 547 |
| Posts per week | 0.28 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Zumba is a verified fitness brand on Instagram, with 4.7M followers.
Zumba has 4,705,052 followers on Instagram (4.7M) as of Jul 15, 2026.
Zumba's engagement rate is 0.67%, calculated from average likes and comments per post relative to followers. That is below the median of 2.02% for Fitness accounts with over 1M followers in the InstME index.
Posts by Zumba average 30,453 likes and 858 comments.
Zumba posts less than once a week on average.
Zumba is registered as a business account on Instagram and is verified.
Zumba is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 8,148 posts.
Yes. Zumba carries the blue verified badge on Instagram.
A sponsored post from Zumba is estimated at $16,000 to $31,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
8,148
858
Posts / Week
0.28
Growth Score
13.4 / 100
Follower Ratio
9486.0×
Engagement
2.2%
