zum is a Record label brand, with 3.8K followers on Instagram. The account has published 329 posts, currently around 3 posts a week. Typical posts draw 91 likes and 6 comments, putting engagement at 2.51%.
Zumaudio's Instagram presence spans 329 posts and 3.8K followers, profiling it as a Record label account.
Zumaudio's engagement rate of 2.51% places it below the median within the 1K–10K followers cohort tracked by InstME.
The audience comments once per 16 likes on average, an unusually discussion-heavy audience.
Video posts average 2.2K views, reaching roughly 58% of Zumaudio's follower base per post.
In recent weeks Zumaudio has kept to about 3 posts per week.
Zumaudio scores 76/100 on InstME's audience-quality checks, with about 20% of followers flagged low-quality or inactive, a solid result.
With 8,933 accounts followed, Zumaudio follows more than follow it back, common for accounts still building an audience.
Estimated sponsored-post value
$34–$63
Based on 3.8K followers and a 2.51% engagement rate, a single sponsored post by Zumaudio is worth an estimated $34–$63. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Record label
| Metric | Zumaudio | Cohort median |
|---|---|---|
| Engagement rate | 2.51% | 5.05% |
| Average likes | 91 | 127 |
| Average comments | 6 | 12 |
| Posts per week | 2.61 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 25, 2026
zum is a record label brand on Instagram, with 3.8K followers.
zum posts on Instagram as @zumaudio.
zum has 3,839 followers on Instagram (3.8K) as of Sep 25, 2026.
zum's engagement rate is 2.51%, calculated from average likes and comments per post relative to followers.
Posts by zum average 91 likes and 6 comments.
zum posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 20% of zum's followers are low-quality or inactive, giving an audience-quality score of 76/100.
zum is registered as a business account on Instagram.
zum is categorized as a record label account in the InstME index, based on the profile's bio and Instagram category across 329 posts.
A sponsored post from zum is estimated at $34 to $63. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
329
Avg Comments
6
Engagement
0%