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Outreach This Creator For FreeZUMA Press is a Home & DIY brand based in United States, with 19.7K followers on Instagram. To date ZUMA Press has posted 21,754 times, currently around 2 posts a week. Typical posts draw 56 likes and 3 comments, putting engagement at 0.3%.
On Instagram, Zumapress runs a Home & DIY account that has published 21,754 posts and gathered 19.7K followers.
For Home & DIY accounts with 10K–100K followers, Zumapress's 0.3% engagement rate is below the median of 0.75%, a read from 1,345 accounts in the InstME index.
The audience comments once per 19 likes on average, an unusually discussion-heavy audience.
In recent weeks Zumapress has kept to about 2 posts per week.
Zumapress scores 82/100 on InstME's audience-quality checks, with about 15% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$69–$130
Based on 19.7K followers and a 0.3% engagement rate, a single sponsored post by Zumapress is worth an estimated $69–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Zumapress | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.75% |
| Average likes | 56 | 200 |
| Average comments | 3 | 9 |
| Posts per week | 2.24 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Zumapress | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.55% |
| Average likes | 56 | 132 |
| Average comments | 3 | 7 |
| Posts per week | 2.24 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
ZUMA Press is a home & diy brand based in United States on Instagram, with 19.7K followers.
ZUMA Press posts on Instagram as @zumapress.
ZUMA Press has 19,651 followers on Instagram (19.7K) as of Jul 11, 2026.
ZUMA Press's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by ZUMA Press average 56 likes and 3 comments.
ZUMA Press posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 15% of ZUMA Press's followers are low-quality or inactive, giving an audience-quality score of 82/100.
ZUMA Press is registered as a business account on Instagram.
ZUMA Press is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 21,754 posts.
Total Posts
21,754
Avg Comments
3
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
56.7K
Engagement
0.43%
ZUMA Press's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from ZUMA Press is estimated at $69 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
