Followers
281.6K
Following
944
Total Posts
Engagement Rate
18.04%
Avg Likes
49,786
Avg Comments
Zoï Tatopoulos is a verified business account, with 281.6K followers on Instagram. Zoï Tatopoulos has shared 117 posts to date, currently less than one post a week. Engagement runs at 18.04%, or about 49,786 likes and 1,026 comments per post.
Ztato's Instagram presence spans 117 posts and 281.6K followers, profiling it as a business account.
A typical post by Ztato collects about 49,786 likes and 1,026 comments, roughly one interaction for every 6 followers.
Followers leave about one comment for every 49 likes, a healthy amount of conversation.
In recent weeks Ztato has kept to less than one post per week.
Ztato follows only 944 accounts while being followed by 281.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,900–$7,300
Based on 281.6K followers and a 18.04% engagement rate, a single sponsored post by Ztato is worth an estimated $3,900–$7,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Ztato | Cohort median |
|---|---|---|
| Engagement rate | 18.04% | 1.25% |
| Average likes | 49,786 | 2,985 |
| Average comments | 1,026 | 73 |
| Posts per week | 0.08 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Zoï Tatopoulos is a verified Instagram brand on Instagram, with 281.6K followers.
Zoï Tatopoulos posts on Instagram as @ztato.
Zoï Tatopoulos has 281,591 followers on Instagram (281.6K) as of Jul 10, 2026.
Zoï Tatopoulos's engagement rate is 18.04%, calculated from average likes and comments per post relative to followers.
Posts by Zoï Tatopoulos average 49,786 likes and 1,026 comments.
Zoï Tatopoulos posts less than once a week on average.
Zoï Tatopoulos is registered as a business account on Instagram and is verified.
Yes. Zoï Tatopoulos carries the blue verified badge on Instagram.
A sponsored post from Zoï Tatopoulos is estimated at $3,900 to $7,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
117
1,026
Posts / Week
0.08
Growth Score
100 / 100
Follower Ratio
298.3×
Engagement
20.8%
