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On Instagram, Zocdoc is a verified business account with an audience of 16.5K. Zocdoc has shared 412 posts to date, currently less than one post a week. Engagement runs at 28.29%, or about 4,589 likes and 82 comments per post.
Zocdoc's Instagram presence spans 412 posts and 16.5K followers, profiling it as a business account.
Zocdoc's 28.29% engagement rate ranks in the top 7% among accounts with 10K–100K followers in the InstME index.
For roughly every 56 likes there is one comment, a healthy amount of conversation.
Zocdoc keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Zocdoc at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$230–$430
Based on 16.5K followers and a 28.29% engagement rate, a single sponsored post by Zocdoc is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Zocdoc | Cohort median |
|---|---|---|
| Engagement rate | 28.29% | 1.45% |
| Average likes | 4,589 | 339 |
| Average comments | 82 | 18 |
| Posts per week | 0.78 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Zocdoc is a verified Instagram brand on Instagram, with 16.5K followers.
Zocdoc has 16,513 followers on Instagram (16.5K) as of Jul 16, 2026.
Zocdoc's engagement rate is 28.29%, calculated from average likes and comments per post relative to followers.
Posts by Zocdoc average 4,589 likes and 82 comments.
Zocdoc posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Zocdoc's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Zocdoc is registered as a business account on Instagram and is verified.
Yes. Zocdoc carries the blue verified badge on Instagram.
A sponsored post from Zocdoc is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
412
Avg Comments
82
Engagement
0.32%
