WhatsUpMoms
@whatsupmoms · YouTube · United States
Thanks to you, we are the #1 parenting channel on YouTube with 4.5+ million subscribers and over 30 million views per month. Created by moms, for moms, our videos are always short, helpful, and sometimes funny. Please subscribe (it's free!) And enable your notifications! OUR SHOWS MOM HACKS: Insanely helpful tricks EAT: Delicious family recipes you can actually make. PLAY: Kids Activities you won't spend all day setting up. BUDGET: Tips on how to save on everything from groceries to travel. STYLE & BEAUTY: Ways to look your best and beautiful projects to have fun with. GEAR: Saving you hundreds of hours on Amazon, you're welcome. VLOGS: Day In Life vids, WUM updates. We provide our videos for entertainment and promotional purposes only. WUM is not liable for any loss or damage caused by your reliance on anything contained in our videos.
4.7M
Subscribers
3.9B
Total views
964
Videos
847.7K
Avg. views / video
0.35%
Engagement rate
With 4.7M subscribers, WhatsUpMoms has accumulated 3.9B views over 964 videos. Recent uploads average 847.7K views each, earning a 0.35% engagement rate.
InstMe tracks this channel continuously: the stats below update as new videos land, so what you see reflects how the channel performs now — not a snapshot from months ago.
Audience & content
Publishing Activity
Recently active
Last upload May 16, 2026 · ≈5.6 uploads/month lifetime.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Lifestyle
Secondary: Hobby
WhatsUpMoms vs similar channels
| Metric | WhatsUpMoms | Cohort median |
|---|---|---|
| Avg. views per video | 847.7K | 128.3K |
| Engagement rate | 0.35% | 0.16% |
| Videos published | 964 | 754 |
Median values from 1,703 YouTube channels with 1M–10M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$13,000–$30,000per dedicated video
Based on 847.7K average views per video, a dedicated sponsored video on WhatsUpMoms is worth an estimated $13,000–$30,000. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does WhatsUpMoms have?
WhatsUpMoms has 4.7M subscribers on YouTube, with 3.9B total channel views across 964 videos.
What is WhatsUpMoms's YouTube handle?
WhatsUpMoms publishes on YouTube as @whatsupmoms.
How many views does WhatsUpMoms get per video?
WhatsUpMoms averages 847.7K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is WhatsUpMoms's engagement rate?
WhatsUpMoms's measured engagement rate is 0.35% (likes and comments relative to views on recent videos).
How much does a sponsored video from WhatsUpMoms cost?
Based on 847.7K average views per video, a dedicated sponsored video on WhatsUpMoms is worth an estimated $13,000–$30,000. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is WhatsUpMoms still active on YouTube?
WhatsUpMoms's most recent video was published on May 16, 2026.
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