The Grand Tour
@thegrandtour · YouTube · United Kingdom
Jeremy Clarkson, Richard Hammond and James May are travelling across the globe reviewing Italian classics, hot hatchbacks, muscle cars, pick-up trucks, luxury vehicles and more in The Grand Tour. A show about adventure, excitement and friendship… as long as you accept that the people you call friends are also the ones you find extremely annoying. If you like middle-aged men doing things with cars, then this is the show for you!
2.7M
Subscribers
1.3B
Total views
1,000
Videos
90K
Avg. views / video
0.10%
Engagement rate
Here's how The Grand Tour measures up on YouTube: 2.7M subscribers, 1.3B lifetime views, and 90K average views per upload with 0.10% engagement.
Everything on this page is drawn from InstMe's index and refreshes with each rescan. For sponsorship decisions, weigh the per-video reach and engagement more heavily than the subscriber count — that's where campaign performance actually shows up.
Audience & content
Publishing Activity
Recently active
Last upload Jun 26, 2026 · ≈8.2 uploads/month lifetime.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United Kingdom, modeled from the topic — not measured for this channel.
Content Focus
Primary: Lifestyle
Secondary: Television program
The Grand Tour vs similar channels
| Metric | The Grand Tour | Cohort median |
|---|---|---|
| Avg. views per video | 90K | 128.3K |
| Engagement rate | 0.10% | 0.16% |
| Videos published | 1,000 | 754 |
Median values from 1,703 YouTube channels with 1M–10M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$1,300–$3,100per dedicated video
Based on 90K average views per video, a dedicated sponsored video on The Grand Tour is worth an estimated $1,300–$3,100. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does The Grand Tour have?
The Grand Tour has 2.7M subscribers on YouTube, with 1.3B total channel views across 1,000 videos.
What is The Grand Tour's YouTube handle?
The Grand Tour publishes on YouTube as @thegrandtour.
How many views does The Grand Tour get per video?
The Grand Tour averages 90K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is The Grand Tour's engagement rate?
The Grand Tour's measured engagement rate is 0.10% (likes and comments relative to views on recent videos).
How much does a sponsored video from The Grand Tour cost?
Based on 90K average views per video, a dedicated sponsored video on The Grand Tour is worth an estimated $1,300–$3,100. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is The Grand Tour still active on YouTube?
The Grand Tour's most recent video was published on June 26, 2026.
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