DIY Playbook
@thediyplaybook · YouTube · United States
Welcome! I'm Casey Finn, creator of The DIY Playbook. Owning a home is exciting...until you realize no one hands you an instruction manual. That's why I'm here. On this channel, you'll find practical DIY tutorials, simple home maintenance tips, renovation projects, decorating ideas, and honest lessons from our 100-year-old Chicago home. My goal is to help you understand why things work—not just show you the finished result—so you can tackle projects with confidence and save money along the way. Whether you're hanging your first shelf, fixing something that broke, planning a renovation, or simply trying to stay on top of home maintenance, you're in the right place. And if you're looking for an easy-to-follow system for caring for your home, be sure to check out my book, Your Home Playbook, and visit thediyplaybook.com for over 2,000 free DIY tutorials, checklists, and home projects. Thanks for being here!
38K
Subscribers
17.9M
Total views
405
Videos
1.8K
Avg. views / video
0.06%
Engagement rate
Here's how DIY Playbook measures up on YouTube: 38K subscribers, 17.9M lifetime views, and 1.8K average views per upload with 0.06% engagement.
Everything on this page is drawn from InstMe's index and refreshes with each rescan. For sponsorship decisions, weigh the per-video reach and engagement more heavily than the subscriber count — that's where campaign performance actually shows up.
Audience & content
Publishing Activity
Actively publishing
Last upload Jul 20, 2026 · ≈2.8 uploads/month lifetime.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Lifestyle
Secondary: Hobby
DIY Playbook vs similar channels
| Metric | DIY Playbook | Cohort median |
|---|---|---|
| Avg. views per video | 1.8K | 3.4K |
| Engagement rate | 0.06% | 0.36% |
| Videos published | 405 | 237 |
Median values from 4,448 YouTube channels with 10K–100K subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$27–$62per dedicated video
Based on 1.8K average views per video, a dedicated sponsored video on DIY Playbook is worth an estimated $27–$62. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does DIY Playbook have?
DIY Playbook has 38K subscribers on YouTube, with 17.9M total channel views across 405 videos.
What is DIY Playbook's YouTube handle?
DIY Playbook publishes on YouTube as @thediyplaybook.
How many views does DIY Playbook get per video?
DIY Playbook averages 1.8K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is DIY Playbook's engagement rate?
DIY Playbook's measured engagement rate is 0.06% (likes and comments relative to views on recent videos).
How much does a sponsored video from DIY Playbook cost?
Based on 1.8K average views per video, a dedicated sponsored video on DIY Playbook is worth an estimated $27–$62. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is DIY Playbook still active on YouTube?
DIY Playbook's most recent video was published on July 20, 2026.
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Subscribers, view performance, engagement and estimated sponsorship value — live numbers for any channel, plus millions of creators across platforms in the full InstMe index.