Supernanny
@supernanny · YouTube · United Kingdom
Not subscribed? That is UNACCEPTABLE behaviour! Welcome to the Official Supernanny YouTube channel! Supernanny is here to tackle tantrums, fights and naughty kids all over the world! Supernanny will help families get their behavior back on track- but it won’t be easy!! 😭 Expect lots of extreme tantrums, fighting kids and broken rules! 🎥 Most episodes first aired back in 2004-2012, so it might look like it was filmed on a potato! We publish new videos weekly with the most memorable moments from the show. Subscribe now and click on the bell 🔔 to get notifications every time we upload a new video! FOLLOW US ON FACEBOOK ⇨ https://www.facebook.com/Supernanny 🌍 Check out the World’s Strictest Parents YouTube Channel for more tantrums, fights & naughty kids from around the world: http://bit.ly/worldsstrictestparents
4.4M
Subscribers
2.5B
Total views
2,800
Videos
9.1K
Avg. views / video
0.01%
Engagement rate
Supernanny is a YouTube channel with 4.4M subscribers and 2.5B total views across 2,800 videos. A typical upload reaches 9.1K views at a 0.01% engagement rate.
The numbers on this page come from InstMe's monitoring pipeline and refresh automatically as the channel is rescanned — audience size, view performance and engagement, side by side with the channel's recent uploads.
Audience & content
Publishing Activity
Actively publishing
Last upload Jul 24, 2026 · ≈14 uploads/month lifetime.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United Kingdom, modeled from the topic — not measured for this channel.
Content Focus
Primary: Entertainment
Secondary: Television program
Supernanny vs similar channels
| Metric | Supernanny | Cohort median |
|---|---|---|
| Avg. views per video | 9.1K | 128.3K |
| Engagement rate | 0.01% | 0.16% |
| Videos published | 2,800 | 754 |
Median values from 1,703 YouTube channels with 1M–10M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$140–$320per dedicated video
Based on 9.1K average views per video, a dedicated sponsored video on Supernanny is worth an estimated $140–$320. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Supernanny have?
Supernanny has 4.4M subscribers on YouTube, with 2.5B total channel views across 2,800 videos.
What is Supernanny's YouTube handle?
Supernanny publishes on YouTube as @supernanny.
How many views does Supernanny get per video?
Supernanny averages 9.1K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Supernanny's engagement rate?
Supernanny's measured engagement rate is 0.01% (likes and comments relative to views on recent videos).
How much does a sponsored video from Supernanny cost?
Based on 9.1K average views per video, a dedicated sponsored video on Supernanny is worth an estimated $140–$320. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Supernanny still active on YouTube?
Supernanny's most recent video was published on July 24, 2026.
Similar channels
Analyze any YouTube channel for free
Subscribers, view performance, engagement and estimated sponsorship value — live numbers for any channel, plus millions of creators across platforms in the full InstMe index.