REI
@rei · YouTube · United States
At Recreational Equipment, Inc. (REI), we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products—and the trails, slopes and waterways where we play. Each year, REI donates millions of dollars to support conservation efforts nationwide and sends dedicated teams of volunteers—members, customers and REI employees—to build trails, clean up beaches, restore local habitats and more.... REI's passion for the outdoors runs deep. Our core purpose is to inspire, educate and outfit people for a lifetime of outdoor adventure and stewardship. Become a member today and get outside! www.rei.com/membership/benefits/
449K
Subscribers
166.4M
Total views
1,400
Videos
2.1K
Avg. views / video
0.01%
Engagement rate
With 449K subscribers, REI has accumulated 166.4M views over 1,400 videos. Recent uploads average 2.1K views each, earning a 0.01% engagement rate.
InstMe tracks this channel continuously: the stats below update as new videos land, so what you see reflects how the channel performs now — not a snapshot from months ago.
Audience & content
Publishing Activity
Dormant
Last upload Apr 23, 2026 · ≈6.6 uploads/month lifetime.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Tourism
Secondary: Lifestyle
REI vs similar channels
| Metric | REI | Cohort median |
|---|---|---|
| Avg. views per video | 2.1K | 18.9K |
| Engagement rate | 0.01% | 0.23% |
| Videos published | 1,400 | 448 |
Median values from 3,321 YouTube channels with 100K–1M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$31–$73per dedicated video
Based on 2.1K average views per video, a dedicated sponsored video on REI is worth an estimated $31–$73. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does REI have?
REI has 449K subscribers on YouTube, with 166.4M total channel views across 1,400 videos.
What is REI's YouTube handle?
REI publishes on YouTube as @rei.
How many views does REI get per video?
REI averages 2.1K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is REI's engagement rate?
REI's measured engagement rate is 0.01% (likes and comments relative to views on recent videos).
How much does a sponsored video from REI cost?
Based on 2.1K average views per video, a dedicated sponsored video on REI is worth an estimated $31–$73. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is REI still active on YouTube?
REI's most recent video was published on April 23, 2026.
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