Pocketful of Parenting
@pocketfulofparenting · YouTube · United States
Tips and tricks to love your life with littles. 💕 Welcome to Pocketful of Parenting (formerly The Innovative Momma)! I’m Jess - a Certified Parenting Coach, Positive Discipline Educator, former preschool/kindergarten teacher & momma! Parenting is TOUGH - especially in the early years where the sleep is little and the feelings are BIG. My mission is to help reframe the idea of the “terrible twos,” “threenagers,” and “fournados” to help parents LOVE LIFE WITH LITTLES! I provide science-based information on your child’s developing brain to help you gain a better understanding and form a deeper connection with your little one. I’ll also be sharing tools you can use to help your child get through their big emotions while keeping your cool in the process. You’ll also find easy play activities to help support your child’s development across multiple areas, such as: fine and gross motor skills, cognitive development, social-emotional development, and language development.
69.3K
Subscribers
4M
Total views
154
Videos
414
Avg. views / video
0.04%
Engagement rate
Here's how Pocketful of Parenting measures up on YouTube: 69.3K subscribers, 4M lifetime views, and 414 average views per upload with 0.04% engagement.
Everything on this page is drawn from InstMe's index and refreshes with each rescan. For sponsorship decisions, weigh the per-video reach and engagement more heavily than the subscriber count — that's where campaign performance actually shows up.
Audience & content
Publishing Activity
Dormant
Last upload Mar 16, 2026 · ≈1.8 uploads/month lifetime.
Audience (estimated)
Est.Roughly balanced · mostly 18–34
Typical for Education creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Knowledge
Secondary: Lifestyle
Pocketful of Parenting vs similar channels
| Metric | Pocketful of Parenting | Cohort median |
|---|---|---|
| Avg. views per video | 414 | 3.4K |
| Engagement rate | 0.04% | 0.36% |
| Videos published | 154 | 237 |
Median values from 4,448 YouTube channels with 10K–100K subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$6.2–$14per dedicated video
Based on 414 average views per video, a dedicated sponsored video on Pocketful of Parenting is worth an estimated $6.2–$14. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Pocketful of Parenting have?
Pocketful of Parenting has 69.3K subscribers on YouTube, with 4M total channel views across 154 videos.
What is Pocketful of Parenting's YouTube handle?
Pocketful of Parenting publishes on YouTube as @pocketfulofparenting.
How many views does Pocketful of Parenting get per video?
Pocketful of Parenting averages 414 views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Pocketful of Parenting's engagement rate?
Pocketful of Parenting's measured engagement rate is 0.04% (likes and comments relative to views on recent videos).
How much does a sponsored video from Pocketful of Parenting cost?
Based on 414 average views per video, a dedicated sponsored video on Pocketful of Parenting is worth an estimated $6.2–$14. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Pocketful of Parenting still active on YouTube?
Pocketful of Parenting's most recent video was published on March 16, 2026.
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