Midlife Guitar
@midlifeguitar · YouTube · New Zealand
Hi I’m Luke. This channel is where I document my guitar progress from beginner through to, one day, probably a long time from now, competent guitarist. As a Dad in his 40's and with two young girls, my time is limited and I don’t really know anyone learning guitar or who plays guitar that lives near me. I find that YouTube has a lot of experienced guitarists telling us how to play which is great but nothing I can really relate to as a beginner. So I want to change this and show what it is like following online guitar courses as a person with no discernible musical talent. What you can expect to see on my channel: - Progress Videos - Guitar Course Play Throughs - Guitar Course Reviews (I feel this isn't really covered by anyone and struggled to find reviews when I started learning) - Tips for older beginner guitar players (passing on what I learn along the way) I hope you find the content interesting and helpful. Cheers Luke
23.7K
Subscribers
4.1M
Total views
98
Videos
123.1K
Avg. views / video
12.57%
Engagement rate
With 23.7K subscribers, Midlife Guitar has accumulated 4.1M views over 98 videos. Recent uploads average 123.1K views each, earning a 12.57% engagement rate.
InstMe tracks this channel continuously: the stats below update as new videos land, so what you see reflects how the channel performs now — not a snapshot from months ago.
Audience & content
Publishing Activity
Dormant
Last upload Mar 20, 2021 · ≈1.1 uploads/month lifetime.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in New Zealand, modeled from the topic — not measured for this channel.
Content Focus
Primary: Independent music
Secondary: Music
Midlife Guitar vs similar channels
| Metric | Midlife Guitar | Cohort median |
|---|---|---|
| Avg. views per video | 123.1K | 3.4K |
| Engagement rate | 12.57% | 0.36% |
| Videos published | 98 | 237 |
Median values from 4,448 YouTube channels with 10K–100K subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$1,800–$4,300per dedicated video
Based on 123.1K average views per video, a dedicated sponsored video on Midlife Guitar is worth an estimated $1,800–$4,300. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Midlife Guitar have?
Midlife Guitar has 23.7K subscribers on YouTube, with 4.1M total channel views across 98 videos.
What is Midlife Guitar's YouTube handle?
Midlife Guitar publishes on YouTube as @midlifeguitar.
How many views does Midlife Guitar get per video?
Midlife Guitar averages 123.1K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Midlife Guitar's engagement rate?
Midlife Guitar's measured engagement rate is 12.57% (likes and comments relative to views on recent videos).
How much does a sponsored video from Midlife Guitar cost?
Based on 123.1K average views per video, a dedicated sponsored video on Midlife Guitar is worth an estimated $1,800–$4,300. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Midlife Guitar still active on YouTube?
Midlife Guitar's most recent video was published on March 20, 2021.
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