Matt Harnacke
@matt_harnacke · YouTube · NL
Welcome to my channel. After modelling full time all over the world i decided to prioritise my life with my one true passion, horses. In my weekly vlogs I share my life with horses, the beautiful places they take me, and the lessons they continue to teach me every day. We have also embarked on a huge renovation of our 40 acre estate in the Netherlands… so be ready for home content, gardening and everything in between.
574K
Subscribers
130.1M
Total views
399
Videos
136.5K
Avg. views / video
2.11%
Engagement rate
Here's how Matt Harnacke measures up on YouTube: 574K subscribers, 130.1M lifetime views, and 136.5K average views per upload with 2.11% engagement.
Everything on this page is drawn from InstMe's index and refreshes with each rescan. For sponsorship decisions, weigh the per-video reach and engagement more heavily than the subscriber count — that's where campaign performance actually shows up.
Audience & content
Publishing Activity
Recently active
Last upload Aug 13, 2026 · ≈3.4 uploads/month lifetime.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in NL, modeled from the topic — not measured for this channel.
Content Focus
Primary: Hobby
Secondary: Lifestyle
Matt Harnacke vs similar channels
| Metric | Matt Harnacke | Cohort median |
|---|---|---|
| Avg. views per video | 136.5K | 18.9K |
| Engagement rate | 2.11% | 0.24% |
| Videos published | 399 | 456 |
Median values from 3,960 YouTube channels with 100K–1M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$2,000–$4,800per dedicated video
Based on 136.5K average views per video, a dedicated sponsored video on Matt Harnacke is worth an estimated $2,000–$4,800. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Matt Harnacke have?
Matt Harnacke has 574K subscribers on YouTube, with 130.1M total channel views across 399 videos.
What is Matt Harnacke's YouTube handle?
Matt Harnacke publishes on YouTube as @matt_harnacke.
How many views does Matt Harnacke get per video?
Matt Harnacke averages 136.5K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Matt Harnacke's engagement rate?
Matt Harnacke's measured engagement rate is 2.11% (likes and comments relative to views on recent videos).
How much does a sponsored video from Matt Harnacke cost?
Based on 136.5K average views per video, a dedicated sponsored video on Matt Harnacke is worth an estimated $2,000–$4,800. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Matt Harnacke still active on YouTube?
Matt Harnacke's most recent video was published on August 13, 2026.
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