Masterbuilt
@masterbuilt · YouTube · United States
For decades we’ve been simplifying cooking at home, starting in 1973 with a fish cooker. For nearly five decades, we’ve been creating fryers, smokers, and grills to help you master flavorful food in your backyard. Learn more: www.masterbuilt.com #Masterbuilt
49.5K
Subscribers
24.1M
Total views
863
Videos
3.2K
Avg. views / video
0.13%
Engagement rate
Masterbuilt is a YouTube channel with 49.5K subscribers and 24.1M total views across 863 videos. A typical upload reaches 3.2K views at a 0.13% engagement rate.
The numbers on this page come from InstMe's monitoring pipeline and refresh automatically as the channel is rescanned — audience size, view performance and engagement, side by side with the channel's recent uploads.
Audience & content
Publishing Activity
Actively publishing
Last upload Jul 10, 2026 · ≈5.9 uploads/month lifetime.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Food
Secondary: Lifestyle
Masterbuilt vs similar channels
| Metric | Masterbuilt | Cohort median |
|---|---|---|
| Avg. views per video | 3.2K | 3.4K |
| Engagement rate | 0.13% | 0.36% |
| Videos published | 863 | 237 |
Median values from 4,448 YouTube channels with 10K–100K subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$48–$110per dedicated video
Based on 3.2K average views per video, a dedicated sponsored video on Masterbuilt is worth an estimated $48–$110. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Masterbuilt have?
Masterbuilt has 49.5K subscribers on YouTube, with 24.1M total channel views across 863 videos.
What is Masterbuilt's YouTube handle?
Masterbuilt publishes on YouTube as @masterbuilt.
How many views does Masterbuilt get per video?
Masterbuilt averages 3.2K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Masterbuilt's engagement rate?
Masterbuilt's measured engagement rate is 0.13% (likes and comments relative to views on recent videos).
How much does a sponsored video from Masterbuilt cost?
Based on 3.2K average views per video, a dedicated sponsored video on Masterbuilt is worth an estimated $48–$110. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Masterbuilt still active on YouTube?
Masterbuilt's most recent video was published on July 10, 2026.
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