Marie Kondo
@mariekondotv · YouTube · United States
The goal of the Marie Kondo channel is to help more people tidy their spaces by choosing joy, and we are committed to developing the simplest and most effective tools to help you get there.
791K
Subscribers
17.3M
Total views
67
Videos
7K
Avg. views / video
0.02%
Engagement rate
Here's how Marie Kondo measures up on YouTube: 791K subscribers, 17.3M lifetime views, and 7K average views per upload with 0.02% engagement.
Everything on this page is drawn from InstMe's index and refreshes with each rescan. For sponsorship decisions, weigh the per-video reach and engagement more heavily than the subscriber count — that's where campaign performance actually shows up.
Audience & content
Publishing Activity
Dormant
Last upload Jul 28, 2025 · ≈0.6 uploads/month lifetime.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Fashion
Secondary: Lifestyle
Marie Kondo vs similar channels
| Metric | Marie Kondo | Cohort median |
|---|---|---|
| Avg. views per video | 7K | 18.9K |
| Engagement rate | 0.02% | 0.23% |
| Videos published | 67 | 448 |
Median values from 3,321 YouTube channels with 100K–1M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$110–$250per dedicated video
Based on 7K average views per video, a dedicated sponsored video on Marie Kondo is worth an estimated $110–$250. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Marie Kondo have?
Marie Kondo has 791K subscribers on YouTube, with 17.3M total channel views across 67 videos.
What is Marie Kondo's YouTube handle?
Marie Kondo publishes on YouTube as @mariekondotv.
How many views does Marie Kondo get per video?
Marie Kondo averages 7K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Marie Kondo's engagement rate?
Marie Kondo's measured engagement rate is 0.02% (likes and comments relative to views on recent videos).
How much does a sponsored video from Marie Kondo cost?
Based on 7K average views per video, a dedicated sponsored video on Marie Kondo is worth an estimated $110–$250. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Marie Kondo still active on YouTube?
Marie Kondo's most recent video was published on July 28, 2025.
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