Full Custom Ian
@fullcustomian · YouTube · United States
Full Custom Ian is the official YouTube channel of Ian Roussel, master metal fabricator, custom car builder, and the star of Full Custom Garage. This channel is dedicated to true custom car builds, hand-built fabrication, and one-off automotive projects created entirely from scratch—without relying on bolt-on parts, CAD design, or modern shortcuts. With over 20 years of experience in custom car fabrication, Ian Roussel is known for building hot rods, rat rods, classic cars, and fully custom vehicles that many consider impossible. His work focuses on visualization, problem-solving, and old-school craftsmanship, transforming raw metal, scrap materials, and unconventional parts into fully functional custom cars. Influenced by legendary builders such as Gene Winfield, Ed “Big Daddy” Roth, and George Barris, Ian carries forward the tradition of traditional custom cars and hot rod culture.
257K
Subscribers
51.6M
Total views
668
Videos
56K
Avg. views / video
1.20%
Engagement rate
With 257K subscribers, Full Custom Ian has accumulated 51.6M views over 668 videos. Recent uploads average 56K views each, earning a 1.20% engagement rate.
InstMe tracks this channel continuously: the stats below update as new videos land, so what you see reflects how the channel performs now — not a snapshot from months ago.
Audience & content
Publishing Activity
Actively publishing
Last upload Aug 3, 2026 · ≈15.8 uploads/month lifetime.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Hobby
Secondary: Lifestyle
Full Custom Ian vs similar channels
| Metric | Full Custom Ian | Cohort median |
|---|---|---|
| Avg. views per video | 56K | 18.9K |
| Engagement rate | 1.20% | 0.23% |
| Videos published | 668 | 448 |
Median values from 3,321 YouTube channels with 100K–1M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$840–$2,000per dedicated video
Based on 56K average views per video, a dedicated sponsored video on Full Custom Ian is worth an estimated $840–$2,000. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Full Custom Ian have?
Full Custom Ian has 257K subscribers on YouTube, with 51.6M total channel views across 668 videos.
What is Full Custom Ian's YouTube handle?
Full Custom Ian publishes on YouTube as @fullcustomian.
How many views does Full Custom Ian get per video?
Full Custom Ian averages 56K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Full Custom Ian's engagement rate?
Full Custom Ian's measured engagement rate is 1.20% (likes and comments relative to views on recent videos).
How much does a sponsored video from Full Custom Ian cost?
Based on 56K average views per video, a dedicated sponsored video on Full Custom Ian is worth an estimated $840–$2,000. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Full Custom Ian still active on YouTube?
Full Custom Ian's most recent video was published on August 3, 2026.
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