Draya Michele
@drayamichele · YouTube
Launching a YouTube channel is something that I’ve always wanted to do. As a designer, actress, and creative director I wanted to give you a look into my everyday life. With my series “Cooking With Draya" I reclaim my creativity in the kitchen and share a few secrets. I’m sharing recipes that I love making for my friends and family. With my series “Beauty Secrets" I review current beauty trends and share my tips and tricks to skin health, make up routines, and share my favorite products. I also have a series called “Draya Does” - which shows more of my day to day life and workout tips!
61.2K
Subscribers
2.8M
Total views
37
Videos
62K
Avg. views / video
2.10%
Engagement rate
With 61.2K subscribers, Draya Michele has accumulated 2.8M views over 37 videos. Recent uploads average 62K views each, earning a 2.10% engagement rate.
InstMe tracks this channel continuously: the stats below update as new videos land, so what you see reflects how the channel performs now — not a snapshot from months ago.
Audience & content
Publishing Activity
Dormant
Last upload Oct 16, 2023 · ≈0.2 uploads/month lifetime.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the topic — not measured for this channel.
Content Focus
Primary: Fashion
Secondary: Lifestyle
Draya Michele vs similar channels
| Metric | Draya Michele | Cohort median |
|---|---|---|
| Avg. views per video | 62K | 3.4K |
| Engagement rate | 2.10% | 0.36% |
| Videos published | 37 | 237 |
Median values from 4,448 YouTube channels with 10K–100K subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$930–$2,200per dedicated video
Based on 62K average views per video, a dedicated sponsored video on Draya Michele is worth an estimated $930–$2,200. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Draya Michele have?
Draya Michele has 61.2K subscribers on YouTube, with 2.8M total channel views across 37 videos.
What is Draya Michele's YouTube handle?
Draya Michele publishes on YouTube as @drayamichele.
How many views does Draya Michele get per video?
Draya Michele averages 62K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Draya Michele's engagement rate?
Draya Michele's measured engagement rate is 2.10% (likes and comments relative to views on recent videos).
How much does a sponsored video from Draya Michele cost?
Based on 62K average views per video, a dedicated sponsored video on Draya Michele is worth an estimated $930–$2,200. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Draya Michele still active on YouTube?
Draya Michele's most recent video was published on October 16, 2023.
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