blogilates
@blogilates · YouTube · United States
Cassey Ho is a Designer and Creator whose mission is to inspire joy and solve problems through innovative product design. With over 20M followers and over 6B views, Cassey has nurtured a community who has watched her build her two brands from scratch. It all started with Blogilates, which began with one Pilates video posted to YouTube in 2009, that eventually turned into a worldwide fitness movement inspiring young women to gain confidence through her fun workouts. In 2016, Cassey launched POPFLEX, an active apparel brand, which highlights her creativity as a designer. Because every single product is developed with so much thoughtfulness, her designs have not only gone viral, they've been granted patents, and have even been seen on celebrities such as Taylor Swift, Lizzo and JVN! In 2025, Cassey launched her second apparel brand, Blogilates, designed exclusively for Target, featuring romantic activewear at affordable prices. Cassey Ho 300 Beardsley Lane Ste C101 Austin, TX 78746
11M
Subscribers
5.4B
Total views
1,400
Videos
2.2M
Avg. views / video
0.91%
Engagement rate
Here's how blogilates measures up on YouTube: 11M subscribers, 5.4B lifetime views, and 2.2M average views per upload with 0.91% engagement.
Everything on this page is drawn from InstMe's index and refreshes with each rescan. For sponsorship decisions, weigh the per-video reach and engagement more heavily than the subscriber count — that's where campaign performance actually shows up.
Audience & content
Publishing Activity
Dormant
Last upload Apr 24, 2026 · ≈6.8 uploads/month lifetime.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Fashion
Secondary: Lifestyle
blogilates vs similar channels
| Metric | blogilates | Cohort median |
|---|---|---|
| Avg. views per video | 2.2M | 792.2K |
| Engagement rate | 0.91% | 0.10% |
| Videos published | 1,400 | 1,100 |
Median values from 217 YouTube channels with 10M+ subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$33,000–$77,000per dedicated video
Based on 2.2M average views per video, a dedicated sponsored video on blogilates is worth an estimated $33,000–$77,000. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does blogilates have?
blogilates has 11M subscribers on YouTube, with 5.4B total channel views across 1,400 videos.
What is blogilates's YouTube handle?
blogilates publishes on YouTube as @blogilates.
How many views does blogilates get per video?
blogilates averages 2.2M views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is blogilates's engagement rate?
blogilates's measured engagement rate is 0.91% (likes and comments relative to views on recent videos).
How much does a sponsored video from blogilates cost?
Based on 2.2M average views per video, a dedicated sponsored video on blogilates is worth an estimated $33,000–$77,000. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is blogilates still active on YouTube?
blogilates's most recent video was published on April 24, 2026.
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