BabyCenter
@babycenter · YouTube · United States
BabyCenter is your parenting partner, supporting you through your journey of parenthood with a blend of trusted, expert advice, and parent-to-parent tips. BabyCenter is the Web's #1 global interactive parenting network, and has nurtured more than 100 million parents since 1997. We’ve got you — with real talk, real support, and real answers. 💙 ✨ Track your baby’s development with the world’s #1 pregnancy and parenting resource: https://babycenter.onelink.me/nZLz/kow9doet ✨ Find courses to help you through your biggest parenting challenges. https://courses.babycenter.com/ Connect with BabyCenter: TikTok: https://www.tiktok.com/@babycenter Facebook: https://www.facebook.com/BabyCenter Twitter: https://twitter.com/BabyCenter Pinterest: https://www.pinterest.com/babycenter/ Instagram: https://www.instagram.com/babycenter/
705K
Subscribers
328.6M
Total views
845
Videos
81.3K
Avg. views / video
0.00%
Engagement rate
Here's how BabyCenter measures up on YouTube: 705K subscribers, 328.6M lifetime views, and 81.3K average views per upload with 0.00% engagement.
Everything on this page is drawn from InstMe's index and refreshes with each rescan. For sponsorship decisions, weigh the per-video reach and engagement more heavily than the subscriber count — that's where campaign performance actually shows up.
Audience & content
Publishing Activity
Actively publishing
Last upload Jul 17, 2026 · ≈4 uploads/month lifetime.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Health
Secondary: Lifestyle
BabyCenter vs similar channels
| Metric | BabyCenter | Cohort median |
|---|---|---|
| Avg. views per video | 81.3K | 18.9K |
| Engagement rate | 0.00% | 0.23% |
| Videos published | 845 | 448 |
Median values from 3,321 YouTube channels with 100K–1M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$1,200–$2,800per dedicated video
Based on 81.3K average views per video, a dedicated sponsored video on BabyCenter is worth an estimated $1,200–$2,800. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does BabyCenter have?
BabyCenter has 705K subscribers on YouTube, with 328.6M total channel views across 845 videos.
What is BabyCenter's YouTube handle?
BabyCenter publishes on YouTube as @babycenter.
How many views does BabyCenter get per video?
BabyCenter averages 81.3K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is BabyCenter's engagement rate?
BabyCenter's measured engagement rate is 0.00% (likes and comments relative to views on recent videos).
How much does a sponsored video from BabyCenter cost?
Based on 81.3K average views per video, a dedicated sponsored video on BabyCenter is worth an estimated $1,200–$2,800. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is BabyCenter still active on YouTube?
BabyCenter's most recent video was published on July 17, 2026.
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