99.2FM and worldwide on the YFM app and yfm.co.za
Reaching 203.9K followers on Instagram, Y is a verified Radio station brand. The account has published 4,439 posts, currently around 26 posts a week. Posts average 650 likes and 15 comments, an engagement rate of 0.33%.
With 203.9K followers across 4,439 posts, Yfm is one of the Radio station accounts tracked in the InstME index.
For accounts with 100K–1M followers, Yfm's 0.33% engagement rate reads as in the bottom 27% in the InstME index.
At one comment per 43 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Yfm has published about 26 posts per week, more than one per day.
InstME's audience-quality checks score Yfm at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$710–$1,300
Based on 203.9K followers and a 0.33% engagement rate, a single sponsored post by Yfm is worth an estimated $710–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Radio station
| Metric | Yfm | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 1.25% |
| Average likes | 650 | 2,985 |
| Average comments | 15 | 73 |
| Posts per week | 26.27 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Y is a verified radio station brand on Instagram, with 203.9K followers.
Y posts on Instagram as @yfm.
Y has 203,885 followers on Instagram (203.9K) as of Jul 9, 2026.
Y's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers.
Posts by Y average 650 likes and 15 comments.
Y posts about 26 times per week on average.
InstME's audience-quality analysis estimates about 0% of Y's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Y is registered as a business account on Instagram and is verified.
Y is categorized as a radio station account in the InstME index, based on the profile's bio and Instagram category across 4,439 posts.
Yes. Y carries the blue verified badge on Instagram.
Total Posts
4,439
Avg Comments
15
Engagement
1.78%
A sponsored post from Y is estimated at $710 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
