The official Instagram account of @paramountnetwork’s series , starring Kevin Costner. Let’s go to work!
Followers
3.6M
Following
283
Total Posts
Engagement Rate
2.57%
Avg Likes
91,238
Avg Comments
Yellowstone is a verified business account on Instagram, tracked in the InstME index with 3.6M followers. Yellowstone has shared 2,234 posts to date, currently less than one post a week. Engagement runs at 2.57%, or about 91,238 likes and 2,278 comments per post.
As a business account, Yellowstone reaches 3.6M followers on Instagram across 2,234 published posts.
Yellowstone's average post pulls 91,238 likes and 2,278 comments, roughly one interaction per 39 followers.
Roughly one in 40 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 283 others against 3.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$33,000–$61,000
Based on 3.6M followers and a 2.57% engagement rate, a single sponsored post by Yellowstone is worth an estimated $33,000–$61,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Yellowstone | Cohort median |
|---|---|---|
| Engagement rate | 2.57% | 1.02% |
| Average likes | 91,238 | 25,711 |
| Average comments | 2,278 | 376 |
| Posts per week | 0.13 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Yellowstone is a verified Instagram brand on Instagram, with 3.6M followers.
Yellowstone has 3,639,343 followers on Instagram (3.6M) as of Jul 12, 2026.
Yellowstone's engagement rate is 2.57%, calculated from average likes and comments per post relative to followers.
Posts by Yellowstone average 91,238 likes and 2,278 comments.
Yellowstone posts less than once a week on average.
Yellowstone is registered as a business account on Instagram and is verified.
Yes. Yellowstone carries the blue verified badge on Instagram.
A sponsored post from Yellowstone is estimated at $33,000 to $61,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,234
2,278
Posts / Week
0.13
Growth Score
51.4 / 100
Follower Ratio
12859.9×
Engagement
0.51%
