The world's largest chess website. With over 250 million players, you'll always find a game! 💚
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2.3M
Following
570
Total Posts
Engagement Rate
19.97%
Avg Likes
449,450
Avg Comments
On Instagram, Chess.com is a verified Games/toys brand with an audience of 2.3M. The account has published 7,395 posts, currently less than one post a week. Typical posts draw 449,450 likes and 1,811 comments, putting engagement at 19.97%.
On Instagram, Wwwchesscom runs a Games/toys account that has published 7,395 posts and gathered 2.3M followers.
Wwwchesscom's posts draw around 449,450 likes and 1,811 comments each, close to one interaction for every 5 followers.
For roughly every 248 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Wwwchesscom has kept to less than one post per week.
Wwwchesscom follows only 570 accounts while being followed by 2.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$32,000–$59,000
Based on 2.3M followers and a 19.97% engagement rate, a single sponsored post by Wwwchesscom is worth an estimated $32,000–$59,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Games/toys
| Metric | Wwwchesscom | Cohort median |
|---|---|---|
| Engagement rate | 19.97% | 1.02% |
| Average likes | 449,450 | 25,711 |
| Average comments | 1,811 | 376 |
| Posts per week | 0.15 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Chess.com is a verified games/toys brand on Instagram, with 2.3M followers.
Chess.com posts on Instagram as @wwwchesscom.
Chess.com has 2,259,627 followers on Instagram (2.3M) as of Jul 10, 2026.
Chess.com's engagement rate is 19.97%, calculated from average likes and comments per post relative to followers.
Posts by Chess.com average 449,450 likes and 1,811 comments.
Chess.com posts less than once a week on average.
Chess.com is registered as a business account on Instagram and is verified.
Chess.com is categorized as a games/toys account in the InstME index, based on the profile's bio and Instagram category across 7,395 posts.
Yes. Chess.com carries the blue verified badge on Instagram.
A sponsored post from Chess.com is estimated at $32,000 to $59,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
7,395
1,811
Posts / Week
0.15
Growth Score
100 / 100
Follower Ratio
3964.3×
Engagement
4.72%
