Visual storytelling from WSJ.🗞 📷 ✒️ 🏘 🏝️ 🎤 📣 🗣️
Followers
5.9M
Following
222
Total Posts
Engagement Rate
0.18%
Avg Likes
9,952
Avg Comments
On Instagram, The Wall Street Journal is a verified Media/news company brand based in United States with an audience of 5.9M. To date The Wall Street Journal has posted 9,156 times, currently around 31 posts a week. Engagement runs at 0.18%, or about 9,952 likes and 580 comments per post.
Wsj operates a Media/news company account on Instagram, pairing 5.9M followers with 9,156 posts.
A typical post by Wsj collects about 9,952 likes and 580 comments, roughly one interaction for every 556 followers.
The audience comments once per 17 likes on average, an unusually discussion-heavy audience.
Wsj currently publishes about 31 posts per week, more than one per day.
Wsj keeps its following list short (222) relative to 5.9M followers, as established creators and brands tend to.
Estimated sponsored-post value
$20,000–$38,000
Based on 5.9M followers and a 0.18% engagement rate, a single sponsored post by Wsj is worth an estimated $20,000–$38,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Wsj | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 1.02% |
| Average likes | 9,952 | 25,711 |
| Average comments | 580 | 376 |
| Posts per week | 30.76 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wsj | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.81% |
| Average likes | 9,952 | 19,158 |
| Average comments | 580 | 344 |
| Posts per week | 30.76 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
The Wall Street Journal is a verified media/news company brand based in United States on Instagram, with 5.9M followers.
The Wall Street Journal posts on Instagram as @wsj.
The Wall Street Journal has 5,854,828 followers on Instagram (5.9M) as of Jul 15, 2026.
The Wall Street Journal's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers.
Posts by The Wall Street Journal average 9,952 likes and 580 comments.
The Wall Street Journal posts about 31 times per week on average.
The Wall Street Journal is registered as a business account on Instagram and is verified.
The Wall Street Journal is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 9,156 posts.
9,156
580
Posts / Week
30.76
Growth Score
3.6 / 100
Follower Ratio
26373.1×
Engagement
0.15%
The Wall Street Journal's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Wall Street Journal carries the blue verified badge on Instagram.
A sponsored post from The Wall Street Journal is estimated at $20,000 to $38,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
