The official Instagram account for #WRALNews — bringing you the latest community and from the and beyond.
Reaching 117.3K followers on Instagram, Wral is a verified Media/news company creator. The account has published 4,647 posts, currently around 84 posts a week. Typical posts draw 80 likes and 5 comments, putting engagement at 0.07%.
On Instagram, Wral runs a Media/news company account that has published 4,647 posts and gathered 117.3K followers.
Wral's engagement rate of 0.07% places it in the bottom 8% within the 100K–1M followers cohort tracked by InstME.
At one comment per 16 likes, the ratio points to an unusually discussion-heavy audience.
Wral keeps a posting cadence of about 84 posts per week, more than one per day.
Quality checks give Wral 76/100; around 20% of the audience appears low-quality or inactive, a solid result.
Wral follows only 615 accounts while being followed by 117.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$410–$760
Based on 117.3K followers and a 0.07% engagement rate, a single sponsored post by Wral is worth an estimated $410–$760. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Wral | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.25% |
| Average likes | 80 | 2,985 |
| Average comments | 5 | 73 |
| Posts per week | 84 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Wral is a verified media/news company creator on Instagram, with 117.3K followers.
Wral has 117,298 followers on Instagram (117.3K) as of Apr 23, 2026.
Wral's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Wral average 80 likes and 5 comments.
Wral posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 20% of Wral's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Wral is registered as a creator account on Instagram and is verified.
Wral is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 4,647 posts.
Yes. Wral carries the blue verified badge on Instagram.
A sponsored post from Wral is estimated at $410 to $760. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
4,647
Avg Comments
5
Engagement
0.15%
