Rebel Between the Streets. 🍸 @curious_melbourne 🥢 @warabimelbourne 🍝 @lollo_melbourne Part of @whotels
Followers
26.6K
Following
577
Total Posts
Engagement Rate
0.02%
Avg Likes
4
Avg Comments
On Instagram, W Melbourne is a Hotel brand based in Australia with an audience of 26.6K. To date W Melbourne has posted 394 times, currently less than one post a week. Typical posts draw 4 likes and 2 comments, putting engagement at 0.02%.
Wmelbourne operates a Hotel account on Instagram, pairing 26.6K followers with 394 posts.
Measured against other accounts with 10K–100K followers, Wmelbourne's 0.02% engagement rate lands in the bottom 2%.
Wmelbourne currently publishes less than one post per week.
InstME estimates 45% of Wmelbourne's followers are low-quality or inactive, for an audience-quality score of 46/100, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$93–$170
Based on 26.6K followers and a 0.02% engagement rate, a single sponsored post by Wmelbourne is worth an estimated $93–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Hotel
| Metric | Wmelbourne | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.45% |
| Average likes | 4 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 0.33 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wmelbourne | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.66% |
| Average likes | 4 | 158 |
| Average comments | 2 | 9 |
| Posts per week | 0.33 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
W Melbourne is a hotel brand based in Australia on Instagram, with 26.6K followers.
W Melbourne posts on Instagram as @wmelbourne.
W Melbourne has 26,616 followers on Instagram (26.6K) as of Apr 23, 2026.
W Melbourne's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by W Melbourne average 4 likes and 2 comments.
W Melbourne posts less than once a week on average.
InstME's audience-quality analysis estimates about 45% of W Melbourne's followers are low-quality or inactive, giving an audience-quality score of 46/100.
W Melbourne is registered as a business account on Instagram.
W Melbourne is categorized as a hotel account in the InstME index, based on the profile's bio and Instagram category across 394 posts.
394
2
Posts / Week
0.33
Growth Score
0.4 / 100
ER Rank
2th
Engagement
0.01%
W Melbourne's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from W Melbourne is estimated at $93 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
