Because ideas matter. 💡 A non-fiction imprint of @harpercollinsuk. New fiction imprint @fontanabooks.
Outreach This Creator For FreeFollowers
20K
Following
581
Total Posts
Engagement Rate
4.04%
Avg Likes
780
Avg Comments
William Collins is a business account, with 20K followers on Instagram. William Collins has shared 514 posts to date, currently less than one post a week. Posts average 780 likes and 29 comments, an engagement rate of 4.04%.
Wmcollinsbooks shows up in the InstME index as a business account, 20K followers, 514 posts.
A typical post by Wmcollinsbooks collects about 780 likes and 29 comments, roughly one interaction for every 25 followers.
Followers leave about one comment for every 27 likes, a healthy amount of conversation.
Wmcollinsbooks keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$280–$520
Based on 20K followers and a 4.04% engagement rate, a single sponsored post by Wmcollinsbooks is worth an estimated $280–$520. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Wmcollinsbooks | Cohort median |
|---|---|---|
| Engagement rate | 4.04% | 1.45% |
| Average likes | 780 | 339 |
| Average comments | 29 | 18 |
| Posts per week | 0.22 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
William Collins is a Instagram brand on Instagram, with 20K followers.
William Collins posts on Instagram as @wmcollinsbooks.
William Collins has 20,040 followers on Instagram (20K) as of Jul 16, 2026.
William Collins's engagement rate is 4.04%, calculated from average likes and comments per post relative to followers.
Posts by William Collins average 780 likes and 29 comments.
William Collins posts less than once a week on average.
William Collins is registered as a business account on Instagram.
A sponsored post from William Collins is estimated at $280 to $520. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
514
29
Posts / Week
0.22
Growth Score
80.8 / 100
Follower Ratio
34.5×
Engagement
10.18%
