WJZ-TV | CBS Baltimore runs a verified News brand account based in United States with 86K followers on Instagram. The account has published 5,303 posts, currently around 84 posts a week. Posts average 55 likes and 3 comments, an engagement rate of 0.07%.
Wjztv has built an audience of 86K followers on Instagram over 5,303 posts as a News account.
Benchmarked against accounts with 10K–100K followers, the 0.07% engagement rate Wjztv posts is in the bottom 4%.
Followers weigh in with a comment about every 16 likes, an unusually discussion-heavy audience.
Wjztv's videos average 2.3K views per post.
Wjztv maintains a rhythm of about 84 posts per week, more than one per day.
Wjztv's audience-quality score is 64/100, with 30% of followers looking low-quality or inactive, a solid result.
The account follows just 232 others against 86K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$300–$560
Based on 86K followers and a 0.07% engagement rate, a single sponsored post by Wjztv is worth an estimated $300–$560. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News
| Metric | Wjztv | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.45% |
| Average likes | 55 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 84 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wjztv | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.9% |
| Average likes | 55 | 193 |
| Average comments | 3 | 10 |
| Posts per week | 84 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
WJZ-TV | CBS Baltimore is a verified news brand based in United States on Instagram, with 86K followers.
WJZ-TV | CBS Baltimore posts on Instagram as @wjztv.
WJZ-TV | CBS Baltimore has 85,987 followers on Instagram (86K) as of Jul 16, 2026.
WJZ-TV | CBS Baltimore's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by WJZ-TV | CBS Baltimore average 55 likes and 3 comments.
WJZ-TV | CBS Baltimore posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 30% of WJZ-TV | CBS Baltimore's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Total Posts
5,303
Avg Comments
3
Engagement
0.49%
WJZ-TV | CBS Baltimore is registered as a business account on Instagram and is verified.
WJZ-TV | CBS Baltimore is categorized as a news account in the InstME index, based on the profile's bio and Instagram category across 5,303 posts.
WJZ-TV | CBS Baltimore's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. WJZ-TV | CBS Baltimore carries the blue verified badge on Instagram.
A sponsored post from WJZ-TV | CBS Baltimore is estimated at $300 to $560. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
