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Followers
363.2K
Following
41
Total Posts
Engagement Rate
0.34%
Avg Likes
1,233
Avg Comments
On Instagram, NYT Wirecutter is a verified business account with an audience of 363.2K. To date NYT Wirecutter has posted 5,035 times, currently around 17 posts a week. Engagement runs at 0.34%, or about 1,233 likes and 17 comments per post.
Wirecutter's Instagram presence spans 5,035 posts and 363.2K followers, profiling it as a business account.
Wirecutter's 0.34% engagement rate ranks in the bottom 27% among accounts with 100K–1M followers in the InstME index.
For roughly every 73 likes there is one comment, an audience that mostly engages through likes.
Wirecutter currently publishes about 17 posts per week, more than one per day.
InstME estimates 0% of Wirecutter's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Wirecutter follows only 41 accounts while being followed by 363.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,300–$2,400
Based on 363.2K followers and a 0.34% engagement rate, a single sponsored post by Wirecutter is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Wirecutter | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 1.25% |
| Average likes | 1,233 | 2,985 |
| Average comments | 17 | 73 |
| Posts per week | 17.47 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
NYT Wirecutter is a verified Instagram brand on Instagram, with 363.2K followers.
NYT Wirecutter posts on Instagram as @wirecutter.
NYT Wirecutter has 363,210 followers on Instagram (363.2K) as of Apr 23, 2026.
NYT Wirecutter's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers.
Posts by NYT Wirecutter average 1,233 likes and 17 comments.
NYT Wirecutter posts about 17 times per week on average.
InstME's audience-quality analysis estimates about 0% of NYT Wirecutter's followers are low-quality or inactive, giving an audience-quality score of 100/100.
NYT Wirecutter is registered as a business account on Instagram and is verified.
Yes. NYT Wirecutter carries the blue verified badge on Instagram.
5,035
17
Posts / Week
17.47
Growth Score
6.8 / 100
ER Rank
27th
Engagement
38.94%
A sponsored post from NYT Wirecutter is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
