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15.4K
Following
1.9K
Total Posts
Engagement Rate
1.53%
Avg Likes
217
Avg Comments
Willys Workshop is a business account on Instagram, tracked in the InstME index with 15.4K followers. To date Willys Workshop has posted 6,141 times, currently around 4 posts a week. Engagement runs at 1.53%, or about 217 likes and 20 comments per post.
Willysworkshop has built an audience of 15.4K followers on Instagram over 6,141 posts as a business account.
On average, Willysworkshop's posts earn 217 likes and 20 comments, about one interaction per 65 followers.
The comment-to-like ratio works out to one comment per 11 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Willysworkshop sits at about 4 posts per week.
Estimated sponsored-post value
$83–$150
Based on 15.4K followers and a 1.53% engagement rate, a single sponsored post by Willysworkshop is worth an estimated $83–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Willysworkshop | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 1.45% |
| Average likes | 217 | 339 |
| Average comments | 20 | 18 |
| Posts per week | 3.53 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Willys Workshop is a Instagram brand on Instagram, with 15.4K followers.
Willys Workshop posts on Instagram as @willysworkshop.
Willys Workshop has 15,419 followers on Instagram (15.4K) as of Jul 16, 2026.
Willys Workshop's engagement rate is 1.53%, calculated from average likes and comments per post relative to followers.
Posts by Willys Workshop average 217 likes and 20 comments.
Willys Workshop posts about 4 times per week on average.
Willys Workshop is registered as a business account on Instagram.
A sponsored post from Willys Workshop is estimated at $83 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
6,141
20
Posts / Week
3.53
Growth Score
30.6 / 100
Follower Ratio
8.0×
Engagement
0.36%
