bookings: new york 🗽
Followers
28.4K
Following
2.9K
Total Posts
Engagement Rate
2.85%
Avg Likes
765
Avg Comments
On Instagram, Will Sass is a verified Instagram creator with an audience of 28.4K. The account has published 178 posts, currently less than one post a week. Engagement runs at 2.85%, or about 765 likes and 44 comments per post.
Willsass shows up in the InstME index as a creator account, 28.4K followers, 178 posts.
Posts by Willsass tend to gather 765 likes and 44 comments, about one interaction per 35 followers.
Followers leave about one comment for every 17 likes, an unusually discussion-heavy audience.
Willsass keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$280–$530
Based on 28.4K followers and a 2.85% engagement rate, a single sponsored post by Willsass is worth an estimated $280–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Willsass | Cohort median |
|---|---|---|
| Engagement rate | 2.85% | 1.45% |
| Average likes | 765 | 339 |
| Average comments | 44 | 18 |
| Posts per week | 0.76 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Will Sass is a verified Instagram creator on Instagram, with 28.4K followers.
Will Sass posts on Instagram as @willsass.
Will Sass has 28,370 followers on Instagram (28.4K) as of Jul 10, 2026.
Will Sass's engagement rate is 2.85%, calculated from average likes and comments per post relative to followers.
Posts by Will Sass average 765 likes and 44 comments.
Will Sass posts less than once a week on average.
Will Sass is registered as a creator account on Instagram and is verified.
Yes. Will Sass carries the blue verified badge on Instagram.
A sponsored post from Will Sass is estimated at $280 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
178
44
Posts / Week
0.76
Growth Score
57 / 100
Follower Ratio
9.7×
Engagement
0.7%
