On Instagram, Will Sass is a verified Instagram creator with an audience of 28.4K. The account has published 178 posts, currently less than one post a week. Engagement runs at 2.85%, or about 765 likes and 44 comments per post.
Willsass shows up in the InstME index as a creator account, 28.4K followers, 178 posts.
Willsass's 2.85% engagement rate ranks above the median among accounts with 10Kβ100K followers in the InstME index.
Followers leave about one comment for every 17 likes, an unusually discussion-heavy audience.
Willsass keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Willsass at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$280β$530
Based on 28.4K followers and a 2.85% engagement rate, a single sponsored post by Willsass is worth an estimated $280β$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThereβs more behind this audience. See what the full audit reveals.| Metric | Willsass | Cohort median |
|---|---|---|
| Engagement rate | 2.85% | 1.45% |
| Average likes | 765 | 339 |
| Average comments | 44 | 18 |
| Posts per week | 0.76 | 0.52 |
Median values from 146,020 accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Will Sass is a verified Instagram creator on Instagram, with 28.4K followers.
Will Sass posts on Instagram as @willsass.
Will Sass has 28,370 followers on Instagram (28.4K) as of Jul 10, 2026.
Will Sass's engagement rate is 2.85%, calculated from average likes and comments per post relative to followers.
Posts by Will Sass average 765 likes and 44 comments.
Will Sass posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Will Sass's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Will Sass is registered as a creator account on Instagram and is verified.
Total Posts
178
Avg Comments
44
Engagement
1.56%
Yes. Will Sass carries the blue verified badge on Instagram.
A sponsored post from Will Sass is estimated at $280 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
