••• BAR: MAR-JEU: 16H-23H VEN: 16H-24H SAM: 15H-24H DIM: 15H-23H ••• BOTTLESHOP: MAR-DIM: 14H-20H
Outreach This Creator For FreeFollowers
6.7K
Following
2.9K
Total Posts
Engagement Rate
4.8%
Avg Likes
308
Avg Comments
WILLS runs a Brewery creator account with 6.7K followers on Instagram. The account has published 192 posts, currently less than one post a week. Typical posts draw 308 likes and 15 comments, putting engagement at 4.8%.
Wills.beer is a Brewery account on Instagram with 6.7K followers and 192 published posts.
Each post from Wills.beer averages 308 likes and 15 comments, or about one interaction per 21 followers.
Comments arrive at about one per 20 likes, a sign of a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$94–$170
Based on 6.7K followers and a 4.8% engagement rate, a single sponsored post by Wills.beer is worth an estimated $94–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brewery
| Metric | Wills.beer | Cohort median |
|---|---|---|
| Engagement rate | 4.8% | 5.05% |
| Average likes | 308 | 127 |
| Average comments | 15 | 12 |
| Posts per week | 0.97 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
WILLS is a brewery creator on Instagram, with 6.7K followers.
WILLS posts on Instagram as @wills.beer.
WILLS has 6,727 followers on Instagram (6.7K) as of Jul 10, 2026.
WILLS's engagement rate is 4.8%, calculated from average likes and comments per post relative to followers.
Posts by WILLS average 308 likes and 15 comments.
WILLS posts less than once a week on average.
WILLS is registered as a creator account on Instagram.
WILLS is categorized as a brewery account in the InstME index, based on the profile's bio and Instagram category across 192 posts.
A sponsored post from WILLS is estimated at $94 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
192
15
Posts / Week
0.97
Growth Score
96 / 100
Follower Ratio
2.3×
Engagement
0.66%
