Nice and crusty
Outreach This Creator For FreeReaching 23.1K followers on Instagram, Will Norland is a business account. Will Norland has shared 331 posts to date, currently less than one post a week. Posts average 89,378 likes and 306 comments, an engagement rate of 100%.
Willnorland shows up in the InstME index as a business account, 23.1K followers, 331 posts.
Among accounts with 10K–100K followers, Willnorland's 100% engagement rate sits in the top 1%.
For roughly every 292 likes there is one comment, an audience that mostly engages through likes.
Willnorland currently publishes less than one post per week.
InstME's checks rate Willnorland's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$320–$600
Based on 23.1K followers and a 100% engagement rate, a single sponsored post by Willnorland is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Willnorland | Cohort median |
|---|---|---|
| Engagement rate | 100% | 1.45% |
| Average likes | 89,378 | 339 |
| Average comments | 306 | 18 |
| Posts per week | 0.08 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
Will Norland is a Instagram brand on Instagram, with 23.1K followers.
Will Norland posts on Instagram as @willnorland.
Will Norland has 23,056 followers on Instagram (23.1K) as of Sep 8, 2026.
Will Norland's engagement rate is 100%, calculated from average likes and comments per post relative to followers.
Posts by Will Norland average 89,378 likes and 306 comments.
Will Norland posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Will Norland's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Will Norland is registered as a business account on Instagram.
A sponsored post from Will Norland is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
331
Avg Comments
306
Engagement
0.11%
