The official Instagram of Chicago’s tallest building. • Home of Catalog & @skydeckchicago • Share your photos with #fromstreettosky #willistower
Outreach This Creator For FreeFollowers
20.8K
Following
315
Total Posts
Engagement Rate
1.68%
Avg Likes
344
Avg Comments
Willis Tower runs a Home & DIY brand account with 20.8K followers on Instagram. To date Willis Tower has posted 1,112 times, currently around 6 posts a week. Posts average 344 likes and 6 comments, an engagement rate of 1.68%.
Willistowerchicago is a Home & DIY account whose 1,112 posts have grown a following of 20.8K on Instagram.
Benchmarked against 1,345 Home & DIY accounts with 10K–100K followers, Willistowerchicago posts a 1.68% engagement rate that is above the median of 0.75%.
Followers weigh in with a comment about every 60 likes, a healthy amount of conversation.
Recent posting activity averages about 6 posts per week.
Willistowerchicago comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$120–$230
Based on 20.8K followers and a 1.68% engagement rate, a single sponsored post by Willistowerchicago is worth an estimated $120–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Willistowerchicago | Cohort median |
|---|---|---|
| Engagement rate | 1.68% | 0.75% |
| Average likes | 344 | 200 |
| Average comments | 6 | 9 |
| Posts per week | 5.5 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 29, 2026
Willis Tower is a home & diy brand on Instagram, with 20.8K followers.
Willis Tower posts on Instagram as @willistowerchicago.
Willis Tower has 20,787 followers on Instagram (20.8K) as of Aug 29, 2026.
Willis Tower's engagement rate is 1.68%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Willis Tower average 344 likes and 6 comments.
Willis Tower posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 5% of Willis Tower's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Willis Tower is registered as a business account on Instagram.
Willis Tower is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,112 posts.
1,112
6
Posts / Week
5.5
Growth Score
33.6 / 100
Last Post
2 days ago
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
5.31%
A sponsored post from Willis Tower is estimated at $120 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
