Make your home unforgettable. Premium statement mirrors, occasional furniture & home accessories. As seen in Vogue, GQ & Tatler.
William Wood is a verified Home & DIY brand, with 627.2K followers on Instagram. To date William Wood has posted 1,707 times, currently around 8 posts a week. Posts average 438 likes and 306 comments, an engagement rate of 0.12%.
Williamwood operates a Home & DIY account on Instagram, pairing 627.2K followers with 1,707 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Williamwood's 0.12% engagement rate lands in the bottom quarter (median: 0.63%).
The like-to-comment split is roughly 1 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Williamwood has published about 8 posts per week, more than one per day.
Estimated sponsored-post value
$2,200–$4,100
Based on 627.2K followers and a 0.12% engagement rate, a single sponsored post by Williamwood is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Williamwood | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.63% |
| Average likes | 438 | 1,415 |
| Average comments | 306 | 30 |
| Posts per week | 7.55 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
William Wood is a verified home & diy brand on Instagram, with 627.2K followers.
William Wood posts on Instagram as @williamwood.
William Wood has 627,190 followers on Instagram (627.2K) as of Sep 7, 2026.
William Wood's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by William Wood average 438 likes and 306 comments.
William Wood posts about 8 times per week on average.
William Wood is registered as a business account on Instagram and is verified.
William Wood is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,707 posts.
Yes. William Wood carries the blue verified badge on Instagram.
Avg Comments
306
Engagement
0.23%
A sponsored post from William Wood is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
