William Wood is a verified Home & DIY brand, with 627.2K followers on Instagram. To date William Wood has posted 1,707 times, currently around 8 posts a week. Posts average 438 likes and 306 comments, an engagement rate of 0.12%.
Williamwood operates a Home & DIY account on Instagram, pairing 627.2K followers with 1,707 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Williamwood's 0.12% engagement rate lands in the bottom quarter (median: 0.63%).
The like-to-comment split is roughly 1 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Williamwood has published about 8 posts per week, more than one per day.
Estimated sponsored-post value
$2,200–$4,100
Based on 627.2K followers and a 0.12% engagement rate, a single sponsored post by Williamwood is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Williamwood | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.63% |
| Average likes | 438 | 1,415 |
| Average comments | 306 | 30 |
| Posts per week | 7.55 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
William Wood is a verified home & diy brand on Instagram, with 627.2K followers.
William Wood posts on Instagram as @williamwood.
William Wood has 627,190 followers on Instagram (627.2K) as of Sep 7, 2026.
William Wood's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by William Wood average 438 likes and 306 comments.
William Wood posts about 8 times per week on average.
William Wood is registered as a business account on Instagram and is verified.
Total Posts
1,707
Avg Comments
306
Engagement
15.55%
William Wood is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,707 posts.
Yes. William Wood carries the blue verified badge on Instagram.
A sponsored post from William Wood is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
