NASCAR driver for @teamhendrick. 2024 & 2025 Daytona 500 Champion. Follower of Christ. Charlotte, NC
Followers
188.1K
Following
701
Total Posts
Engagement Rate
4.78%
Avg Likes
8,848
Avg Comments
William Byron runs a verified Fitness brand account with 188.1K followers on Instagram. Its posts sit across fitness and automotive. William Byron has shared 967 posts to date, currently less than one post a week. Typical posts draw 8,848 likes and 144 comments, putting engagement at 4.78%.
As a Fitness account, Williambyron reaches 188.1K followers on Instagram across 967 published posts.
Williambyron's 4.78% engagement rate is above the median of 1.82% among Fitness accounts with 100Kโ1M followers, measured across 2,038 accounts in the InstME index.
Comments arrive at about one per 62 likes, a sign of an audience that mostly engages through likes.
Lately Williambyron has been publishing less than one post per week.
The account follows just 701 others against 188.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,600โ$4,900
Based on 188.1K followers and a 4.78% engagement rate, a single sponsored post by Williambyron is worth an estimated $2,600โ$4,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men ยท mostly 18โ34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Automotive
| Metric | Williambyron | Cohort median |
|---|---|---|
| Engagement rate | 4.78% | 1.82% |
| Average likes | 8,848 | 4,679 |
| Average comments | 144 | 94 |
| Posts per week | 0.17 | 0.3 |
Median values from 2,038 Fitness accounts with 100Kโ1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
William Byron is a verified fitness brand on Instagram, with 188.1K followers.
William Byron posts on Instagram as @williambyron.
William Byron has 188,065 followers on Instagram (188.1K) as of Jul 10, 2026.
William Byron's engagement rate is 4.78%, calculated from average likes and comments per post relative to followers. That is above the median of 1.82% for Fitness accounts with 100Kโ1M followers in the InstME index.
Posts by William Byron average 8,848 likes and 144 comments.
William Byron posts less than once a week on average.
William Byron is registered as a business account on Instagram and is verified.
William Byron is categorized as a fitness and automotive account in the InstME index, based on the profile's bio and Instagram category across 967 posts.
Yes. William Byron carries the blue verified badge on Instagram.
967
144
Posts / Week
0.17
Growth Score
95.6 / 100
Follower Ratio
268.3ร
Engagement
0.61%
A sponsored post from William Byron is estimated at $2,600 to $4,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
