Newly restored. Endlessly iconic. A legendary hotel in the heart of DC. Where history is made, and moments become milestones. #WillardInterContinental
Outreach This Creator For FreeFollowers
14.3K
Following
2.8K
Total Posts
Engagement Rate
0.97%
Avg Likes
132
Avg Comments
Willard InterContinental is a Hotel brand, with 14.3K followers on Instagram. To date Willard InterContinental has posted 1,234 times, currently around 3 posts a week. Typical posts draw 132 likes and 6 comments, putting engagement at 0.97%.
On Instagram, Willard_intercontinentaldc runs a Hotel account that has published 1,234 posts and gathered 14.3K followers.
A post from Willard_intercontinentaldc usually lands 132 likes and 6 comments, near one interaction for every 104 followers.
The like-to-comment split is roughly 22 to one, indicating a healthy amount of conversation.
In recent weeks Willard_intercontinentaldc has kept to about 3 posts per week.
Estimated sponsored-post value
$50–$93
Based on 14.3K followers and a 0.97% engagement rate, a single sponsored post by Willard_intercontinentaldc is worth an estimated $50–$93. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Hotel
| Metric | Willard_intercontinentaldc | Cohort median |
|---|---|---|
| Engagement rate | 0.97% | 1.45% |
| Average likes | 132 | 339 |
| Average comments | 6 | 18 |
| Posts per week | 2.8 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
Willard InterContinental is a hotel brand on Instagram, with 14.3K followers.
Willard InterContinental posts on Instagram as @willard_intercontinentaldc.
Willard InterContinental has 14,277 followers on Instagram (14.3K) as of Aug 10, 2026.
Willard InterContinental's engagement rate is 0.97%, calculated from average likes and comments per post relative to followers.
Posts by Willard InterContinental average 132 likes and 6 comments.
Willard InterContinental posts about 3 times per week on average.
Willard InterContinental is registered as a business account on Instagram.
Willard InterContinental is categorized as a hotel account in the InstME index, based on the profile's bio and Instagram category across 1,234 posts.
1,234
6
Posts / Week
2.8
Growth Score
19.4 / 100
Last Post
18 days ago
Engagement
1.24%
A sponsored post from Willard InterContinental is estimated at $50 to $93. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
