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149K
Following
662
Total Posts
Engagement Rate
10.17%
Avg Likes
14,772
Avg Comments
Will and Woody is a verified business account based in Australia. The account has built 149K followers on Instagram. To date Will and Woody has posted 2,238 times, currently less than one post a week. Typical posts draw 14,772 likes and 386 comments, putting engagement at 10.17%.
Willandwoody has built an audience of 149K followers on Instagram over 2,238 posts as a business account.
Across recent posts, Willandwoody picks up 14,772 likes and 386 comments on average, one interaction per 10 followers.
The comment-to-like ratio works out to one comment per 38 likes, pointing to a healthy amount of conversation.
Lately Willandwoody has been publishing less than one post per week.
The account follows just 662 others against 149K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,100–$3,900
Based on 149K followers and a 10.17% engagement rate, a single sponsored post by Willandwoody is worth an estimated $2,100–$3,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Willandwoody | Cohort median |
|---|---|---|
| Engagement rate | 10.17% | 1.25% |
| Average likes | 14,772 | 2,985 |
| Average comments | 386 | 73 |
| Posts per week | 0.64 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Willandwoody | Cohort median |
|---|---|---|
| Engagement rate | 10.17% | 0.7% |
| Average likes | 14,772 | 1,539 |
| Average comments | 386 | 38 |
| Posts per week | 0.64 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Will and Woody is a verified Instagram brand based in Australia on Instagram, with 149K followers.
Will and Woody posts on Instagram as @willandwoody.
Will and Woody has 148,989 followers on Instagram (149K) as of Jul 15, 2026.
Will and Woody's engagement rate is 10.17%, calculated from average likes and comments per post relative to followers.
Posts by Will and Woody average 14,772 likes and 386 comments.
Will and Woody posts less than once a week on average.
Will and Woody is registered as a business account on Instagram and is verified.
Will and Woody's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Will and Woody carries the blue verified badge on Instagram.
2,238
386
Posts / Week
0.64
Growth Score
100 / 100
Follower Ratio
225.1×
Engagement
3.38%
A sponsored post from Will and Woody is estimated at $2,100 to $3,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
